For many years, creating a large website required a team of developers, writers, SEO experts, and months of work. Now, artificial intelligence is changing everything.
What took months to accomplish is now possible in less than an hour.
Recently, I demonstrated how to create a website with over 5,000 SEO content pages in under 60 minutes using artificial intelligence tools and automation workflows. It’s a big deal, and it’s a harbinger of a larger trend in digital publishing and small business marketing. Artificial intelligence is changing everything when it comes to what a person can accomplish on their own.
The End of “Small” Websites
Previously businesses built their websites page by page. Each page required a lot of work to write and create content, design and format it, and then finally publish it to a website.
As a result, most small businesses had small websites with fewer than 50 pages.
However, search engines reward those who create a large website. In fact, the more comprehensive a website is on a topic, a geographic area, or a product category, the higher it can rank in search results.
Artificial intelligence is changing everything when it comes to creating a large website. No longer are businesses limited to creating a small website with a limited number of pages. Artificial intelligence tools are changing everything when it comes to creating a large website.
The New AI Website Workflow
How is it possible to create thousands of pages in less than an hour? It’s not magic; it’s artificial intelligence.
Firstly, you create a structure for the website. This could be things like categories for locations, services, or products. Once you have a structure in place, you can use AI tools to create variations of content for a website based upon that structure.
Finally, there are automation tools that can create content for a website at scale and automate publishing that content to a website.
The point is that you, as a human, are still in charge of strategy and structure, and you are using AI to enhance speed to market.
In other words, AI is not a content generator; AI is a content multiplier.
Why This Matters for Small Businesses
Large businesses have traditionally dominated the search engine results for any given term because they have been able to hire teams of content creators to produce massive volumes of content.
AI is changing that equation for small businesses everywhere.
A small business owner is now capable of producing massive, highly targeted websites that compete with much larger organizations. Rather than hiring a team to produce hundreds or thousands of pieces of content, a small business owner can use AI tools to produce foundational content at a much faster rate and then refine the most critical pieces of content.
This could be a game-changer for small businesses in terms of what is possible for them to accomplish online.
AI Is Not Replacing Strategy
One of the biggest misunderstandings about AI-generated websites is that AI is replacing human strategy and human experts in favor of automation tools.
This is not true. The quality of a website created using AI tools at scale is directly tied to the strategy that you use to create that website. The strategy is what matters most, not the tools you are using to create that website. AI is simply a tool to speed up production. The strategy you use to create a website is much more important than the tools you use to create that website. The future of content scale.
We are about to enter a new world where the limiting factor for creating digital assets is not time or manpower.
Instead, it’s creativity and strategy.
As AI tools improve, we’ll probably see more entrepreneurs, small businesses, and niche publishers create big, highly specialized websites that would have been impossible to create a few years ago.
The real opportunity isn’t in producing content faster—it’s in rethinking what scale really means in the AI world.
Mike Ford is the CEO of Skydeo, a predictive audience data company that helps brands and agencies identify high-intent consumers and understand where demand is emerging across digital channels.
Watch a step-by-step video on how to build a website in 60 minutes with AI here.
Photo courtesy Curated Lifestyle for Unsplash+