Current
It’s easy to create an online store today with the variety of affordable, accessible, and customizable platforms available. Once the website is…
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Marketing
It’s easy to create an online store today with the variety of affordable, accessible, and customizable platforms available. Once the website is…
March is famous for underdog stories, especially when it comes to basketball and March Madness. From George Mason and VCU to the…
Social media and digital marketing have become critical pieces of every business plan, big or small — and while large scale marketing…
I really wish there was an easy, step-by-step recipe to write landing page headlines that automatically bring conversions. Unfortunately, effective landing page…
Marketing is an ever-evolving field. Modern marketing is completely different from that of the 20th century. That’s generally because of technological development…
From the easy “Buy Now” button to a “View Portfolio” link, here are 11 answers to the question, “Can you share your…
Lead
Productivity and mental health are closely linked. With depression, anxiety and burnout being the most common manifestations of poor mental health, the…
Manage
Liberty Mutual’s Workplace Safety Index reports show that US employers spend over $1 billion weekly on compensation claims. The number of non-fatal…
Due to the economic climate, we have unfortunately seen too many layoffs, hiring freezes, tightened budgets, and a whole lot of uncertainty….
Remote work life seems like a match made in heaven, but there are some challenges to working in a comfort space. When…
Money
Starting your own business can be a real challenge, and for small businesses, the journey towards success can be especially tough. Financial…
The old “death-and-taxes” adage may be neglecting another one of life’s absolute truths: the inevitable mass anxiety that comes hand-in-hand with tax-filing…
Creating exceptional customer experiences (CX) from beginning to end of the customer buying journey is now an expectation. In today’s digital economy,…
Trends
A bellwether for the year ahead, how consumers choose to spend their money today often foreshadows what businesses – and even the…
This may be an odd question for me to pose since I cover trends weekly here and on our website, SmallBusinessCurrents—but is…
Data shows that Gen Z adults (people aged 18-25) are more financially educated than any previous generation. Why is this money-savvy group…
Tech
Whenever a small business owner takes a long break from work, threat actors do not. Long holiday weekends, spring break, summer vacation…
From MERN stack to Ruby on Rails (RoR), here are 11 answers to the questions, “What are your favorite tech stacks (startup/small…
Why Digital Transformation Is Essential for Small Businesses in Today’s Economic Environment
2 Mins read
As we navigate the post-pandemic world, it’s becoming increasingly clear that digital transformation can help small businesses stay competitive. Historically, many small…
Sales
December’s core consumer price index was around 6.5%, and consumers’ wallets are still being squeezed. Approximately 87% of US citizens are concerned…
Tips for Improving Your eCommerce Business in 2023 New Year, New You isn’t just a catchphrase about resolutions and planned weight loss….
According to the National Retail Foundation (NRF), retail returns increased to $761 billion in 2021, accounting for approximately 16.6% of total U.S….
