Marketing

CurrentMarketing

The Silent Reputation Gap Costing Small Businesses New Customers

3 Mins read
Every local business eventually receives a negative review. A customer waits too long, a bill is misunderstood, a service falls short, or…
CurrentMarketing

Why Your Packaging Is Doing More Marketing Than Your Ads

3 Mins read
I run a print shop in Detroit that makes labels and stickers for small businesses, and I get this question on almost…
CurrentMarketing

The 30-Minute Weekly Marketing-Operations Review

5 Mins read
A 5-step worksheet for turning scattered website, inquiry, and follow-up data into one practical decision each week. When a small business loses…
CurrentMarketing

AI Shopping Agents Are Coming for Holiday Shopping. Is Your Small Business Ready?

7 Mins read
Holiday shoppers have long turned to search engines and online marketplaces to find gifts, compare prices, and hunt for deals. This year,…
CurrentMarketingTrends

Could Your Ad Be Sending a Message You Never Intended?

2 Mins read
An advertisement can look perfectly reasonable to the people who created it — and communicate something entirely different to the people who…
CurrentMarketing

The Local Podcast Now Beats the Blog Post Nobody Reads

4 Mins read
I have spent 20 years in e-commerce marketing and audited more than 1,300 online stores. For most of that time, the advice…

Lead

CurrentLead

Build On What Won’t Change

4 Mins read

The worst advice a small business owner gets about AI is “keep up.” You can’t. I say that as someone who works…

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Manage

CurrentManage

7 Signs Your Growing Business Needs an Executive Assistant

6 Mins read
Growth is exciting, but it also has a way of exposing every inefficiency in a business. When you first start a company,…
CurrentManage

The Busier You Get, the More Manual You Become

3 Mins read
There is a trap that catches a surprising number of small business owners, and it rarely looks like a problem while it…
CurrentManageTechnology

From B2B to A2A: How Agentic AI Could Change the Way Small Businesses Source Products

4 Mins read
For a small retailer or e-commerce business owner, finding products to sell may be the easy part of running the business. Finding…

Money

CurrentMoneyTrends

What Small Business Owners Should Do Now to Prepare Financially for 2027

2 Mins read
October is National Financial Planning Month, but small business owners have an even better reason to take a close look at their…
CurrentMoneyTrends

The 10-Year Treasury Yield Is Rising. Here’s What It Means for Small Businesses

4 Mins read
The yield on the 10-year U.S. Treasury note has climbed above 5% (as I write this) reaching levels not seen in more…
CurrentMoney

7 Questions Business Owners Should Ask Before Choosing Revenue-Based Financing

5 Mins read
For many small businesses, access to capital is less about whether financing is available and more about whether the financing fits the…

Trends

CurrentMoneyTrends

What Small Business Owners Should Do Now to Prepare Financially for 2027

2 Mins read
October is National Financial Planning Month, but small business owners have an even better reason to take a close look at their…
CurrentMoneyTrends

The 10-Year Treasury Yield Is Rising. Here’s What It Means for Small Businesses

4 Mins read
The yield on the 10-year U.S. Treasury note has climbed above 5% (as I write this) reaching levels not seen in more…
CurrentMarketingTrends

Could Your Ad Be Sending a Message You Never Intended?

2 Mins read
An advertisement can look perfectly reasonable to the people who created it — and communicate something entirely different to the people who…

Tech

CurrentTechnology

Can AI Strengthen Customer Relationships Without Sacrificing Trust?

5 Mins read
AI can help small businesses understand their customers, personalize marketing, create content, and accomplish more with smaller teams. But as those tools…
CurrentTechnology

Your Employees Are Already Using AI. Do You Know How?

6 Mins read
Your employees may be using AI more often — and in more ways — than you realize. That creates a growing challenge…
CurrentManageTechnology

From B2B to A2A: How Agentic AI Could Change the Way Small Businesses Source Products

4 Mins read
For a small retailer or e-commerce business owner, finding products to sell may be the easy part of running the business. Finding…

Sales

CurrentSales

Your Service Business May Not Need More Leads: Check These 5 Capacity Numbers First

4 Mins read
When a service business feels stuck, the instinct is often to chase more leads. More calls, more proposals, more booked work. But…
CurrentSales

Google Will Start Charging for Missed Calls on October 1. Here's What To Fix Now

3 Mins read
If you run a home-service business and advertise on Google Local Services Ads (the listings with the Google Verified badge at the…
CurrentSales

Amazon Seller Assistant: What Agentic AI Changes for Sellers

6 Mins read
Amazon Seller Assistant is no longer limited to answering seller questions or directing users to relevant resources. With its agentic AI upgrade,…