Current

CurrentMoney

13 Pricing Strategies for Small Business Growth

5 Mins read

To help small businesses thrive, we asked thirteen Founders and CEOs about their most effective pricing strategies. From adopting a usage-based pricing…

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Marketing

CurrentMarketing

Responsive Web Design: Crafting Websites for All Devices

3 Mins read
Do you know how important responsive web design is to create websites for all devices? If you don’t know about it, then…
CurrentMarketing

Developing an Understanding of the Media Landscape to See Where Your Story is Best Suited

3 Mins read
To get your story in front of the right people, you need a thorough understanding of the media landscape. Public relations experts…
CurrentMarketing

13 Branding Tips for Small Business Success

6 Mins read
To help small businesses succeed through effective branding, we asked thirteen professionals, including founders and Directors, to share their most valuable tips….
CurrentMarketing

Unravelling the Impact of AI Tools on Email Copywriting

1 Mins read
A large number of what-ifs that surrounded AI tools and their implementation in the day-to-day operations of our professional lives were answered…
CurrentMarketing

6 Reasons Why You Should Respond to Your Online Reviews

3 Mins read
In today’s digital era, online reviews have emerged as a critical factor in shaping the success trajectory of businesses. They possess the…
CurrentMarketing

Finding Your Brand's Tone of Voice

3 Mins read
It’s hard to be anywhere these days without being inundated with branding messages. A brand voice may resonate with us or repel…

Lead

CurrentLead

The Importance of Employee Experience: Turning Employees Into Brand Advocates

5 Mins read

Employee experience is an incredibly effective ingredient of a business’ overall success. According to Gallup insights, positive employee experience results in highly…

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Manage

CurrentManage

The Battle to Bring Workers Back Into the Office: What’s the Right Approach?

6 Mins read
Each week, the number of businesses announcing their return to the office grows. Zoom, the company whose technology helped drive the remote…
CurrentManage

How Employers Can Show Their Teams They Are Valued

4 Mins read
Whether an employee is just starting at your company and you want to welcome them onto the team, or you are a…
CurrentManage

15 Business Growth Strategies Used by Successful Entrepreneurs

7 Mins read
To help small businesses identify effective growth strategies, we’ve gathered fifteen unique insights from founders, CEOs, and other business leaders. From hosting…

Money

CurrentMoney

Here’s Why You Should Be Asking Your Payroll Company About WOTC 

2 Mins read
After receiving the Employee Retention Tax Credit (ERTC) due to the pandemic, many small and midsize businesses have been inquiring about what…
CurrentMoney

13 Pricing Strategies for Small Business Growth

5 Mins read
To help small businesses thrive, we asked thirteen Founders and CEOs about their most effective pricing strategies. From adopting a usage-based pricing…
CurrentMoney

How to Select the Right Accounting Firm for Your Business

4 Mins read
One of the primary goals of every business should be to enhance the company’s financial status, and there are several reasons for…

Trends

CurrentTrends

Falling for Fall: The Scents of the Season

1 Mins read
It’s fall (almost officially), and Starbucks is already selling pumpkin spice everything in its thousands of stores. While there are many pumpkin…
CurrentTrends

Z Style: Gen Z Home Décor Trends

1 Mins read
The leading edge of Generation Z is now in their 20s and settling into their first apartments and homes. But what’s their…
CurrentTrends

Generation Alcohol-Free

2 Mins read
Younger Americans are drinking less, according to a new report from Gallup, which has long measured alcohol consumption by asking U.S. adults…

Tech

CurrentTechnology

AI Stats and Trends for Small Business Marketing

2 Mins read
Small businesses (SMBs) are a busy bunch. On any given day, they might be fulfilling orders, engaging with customers in-person, managing staff,…
CurrentTechnology

What If the Right Person for the Role Is a Bot? Accountability in the AI Age Takes Center Stage

4 Mins read
Any company naturally aims to fill each role with the right person. But if AI and automation eventually replace more than a…
CurrentTechnology

How Small Businesses Can Maximize Automations, From a Workflow Fanatic

4 Mins read
One of the biggest causes of burnout? Repetitive administrative work, which can often feel like a four-alarm fire. This is a particularly…

Sales

CurrentSales

15 Sales Techniques for Small Business Success

7 Mins read
In the dynamic world of small business, effective sales techniques can make all the difference. We’ve gathered insights from 15 industry professionals,…
CurrentSales

Building Digital Relationships Beyond the Holiday Shopping Season

3 Mins read
December’s core consumer price index was around 6.5%, and consumers’ wallets are still being squeezed. Approximately 87% of US citizens are concerned…
CurrentSales

New Year, New Sales Approach

3 Mins read
Tips for Improving Your eCommerce Business in 2023 New Year, New You isn’t just a catchphrase about resolutions and planned weight loss….