Current

CurrentMarketing

Create a Successful Business by Navigating Common eCommerce Pitfalls

4 Mins read

It’s easy to create an online store today with the variety of affordable, accessible, and customizable platforms available. Once the website is…

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Marketing

CurrentMarketing

Create a Successful Business by Navigating Common eCommerce Pitfalls

4 Mins read
It’s easy to create an online store today with the variety of affordable, accessible, and customizable platforms available. Once the website is…
CurrentMarketing

How SMB Underdogs Can Win Big All Year Long

4 Mins read
March is famous for underdog stories, especially when it comes to basketball and March Madness. From George Mason and VCU to the…
CurrentMarketing

The Power of Instagram Reels for Small Businesses

6 Mins read
Social media and digital marketing have become critical pieces of every business plan, big or small — and while large scale marketing…
CurrentMarketing

How to Create Landing Page Headlines That Convert (With 9 Inspiring Examples)

4 Mins read
I really wish there was an easy, step-by-step recipe to write landing page headlines that automatically bring conversions. Unfortunately, effective landing page…
CurrentMarketing

7 Content Marketing Tactics to Watch Out for in 2023

4 Mins read
Marketing is an ever-evolving field. Modern marketing is completely different from that of the 20th century. That’s generally because of technological development…
CurrentMarketing

11 Online Sales CTAs that Will Help You Boost Revenue

4 Mins read
From the easy “Buy Now” button to a “View Portfolio” link, here are 11 answers to the question, “Can you share your…

Lead

CurrentLead

5 Top Tips to Increase Your Productivity and Manage Your Mental Health

2 Mins read

Productivity and mental health are closely linked. With depression, anxiety and burnout being the most common manifestations of poor mental health, the…

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Manage

CurrentManage

3 Ways to Help Reduce Workers' Compensation Claims

4 Mins read
Liberty Mutual’s Workplace Safety Index reports show that US employers spend over $1 billion weekly on compensation claims. The number of non-fatal…
CurrentManage

Why Partnerships are Vital for Businesses Today

3 Mins read
Due to the economic climate, we have unfortunately seen too many layoffs, hiring freezes, tightened budgets, and a whole lot of uncertainty….
CurrentManage

How to Maximize Your Productivity When Working From Home

4 Mins read
Remote work life seems like a match made in heaven, but there are some challenges to working in a comfort space. When…

Money

CurrentMoney

2023 Tax Deductions Every Small Business Owner Should Know About

2 Mins read
Starting your own business can be a real challenge, and for small businesses, the journey towards success can be especially tough. Financial…
CurrentMoney

New Legislation and Backtracking Regulations: Navigating the 2023 Tax Season

4 Mins read
The old “death-and-taxes” adage may be neglecting another one of life’s absolute truths: the inevitable mass anxiety that comes hand-in-hand with tax-filing…
CurrentMoney

Payment Processing Technology: An Essential Tool for Helping SMBs Amplify CX

3 Mins read
Creating exceptional customer experiences (CX) from beginning to end of the customer buying journey is now an expectation. In today’s digital economy,…

Trends

CurrentTrends

What Consumer Spend is Signaling to SMBs about the Future

3 Mins read
A bellwether for the year ahead, how consumers choose to spend their money today often foreshadows what businesses – and even the…
CurrentTrends

Trendflation and the Power of Pink

2 Mins read
This may be an odd question for me to pose since I cover trends weekly here and on our website, SmallBusinessCurrents—but is…
CurrentTrends

Financially Conscious Gen Z Prefers Buy Now Pay Later (BNPL) Options –  What Does This Mean for Online Retailers?

3 Mins read
Data shows that Gen Z adults (people aged 18-25) are more financially educated than any previous generation. Why is this money-savvy group…

Tech

CurrentTechnology

Holiday & Weekend Cyberattacks – How Small Businesses Can Best Prepare

4 Mins read
Whenever a small business owner takes a long break from work, threat actors do not. Long holiday weekends, spring break, summer vacation…
CurrentTechnology

What's Your Favorite Tech Stack? 11 Leaders Share Their Picks

6 Mins read
From MERN stack to Ruby on Rails (RoR), here are 11 answers to the questions, “What are your favorite tech stacks (startup/small…
CurrentTechnology

Why Digital Transformation Is Essential for Small Businesses in Today’s Economic Environment

2 Mins read
As we navigate the post-pandemic world, it’s becoming increasingly clear that digital transformation can help small businesses stay competitive. Historically, many small…

Sales

CurrentSales

Building Digital Relationships Beyond the Holiday Shopping Season

3 Mins read
December’s core consumer price index was around 6.5%, and consumers’ wallets are still being squeezed. Approximately 87% of US citizens are concerned…
CurrentSales

New Year, New Sales Approach

3 Mins read
Tips for Improving Your eCommerce Business in 2023 New Year, New You isn’t just a catchphrase about resolutions and planned weight loss….
CurrentSales

Streamlining Retail Returns During the Holiday Season

4 Mins read
According to the National Retail Foundation (NRF), retail returns increased to $761 billion in 2021, accounting for approximately 16.6% of total U.S….