Marketing

CurrentMarketing

Moving Your Online Store to Shopify? Here's What Won’t Come With You

5 Mins read
If you’re moving your online store to a new platform, someone has probably told you that everything will come across. Most of…
CurrentMarketing

Has Your Brand Drifted? How to Know When It’s Time for a Re-Up

5 Mins read
Small businesses change constantly. They add products and services, pursue new customers, enter new markets, and adopt new technologies. But their brands…
CurrentMarketing

AI CRM Features and How To Know If You Need Them

4 Mins read
Business owners are currently inundated with marketing messages about artificial intelligence in customer relationship management (CRM) systems. The promises include predictive insights…
CurrentMarketing

Shoppers Are Still Spending. Here’s What Small Retailers Need to Know.

4 Mins read
Holiday retail sales are expected to top $1 trillion this year, but that doesn’t mean shoppers are throwing caution to the wind….
CurrentMarketing

The Holiday Shopping Days Small Businesses May Be Overlooking

6 Mins read
Black Friday and Cyber Monday may dominate the holiday marketing calendar, but some of the best opportunities for small businesses could come…
CurrentMarketing

How Can Small Businesses Prove ROI to Leadership? 6 Practical Steps

5 Mins read
Leadership increasingly demands proof that marketing works, and small businesses that can demonstrate clear ROI can gain a strategic advantage. Marketers who…

Lead

CurrentLead

Small Business Confidence Is Returning. Resilience Still Has to Be Built.

2 Mins read

You’re optimistic enough to keep moving forward. You’re realistic enough to recognize the risks around you. Those two ideas can coexist. Small…

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Manage

CurrentManage

Holiday Hiring in 2026: How AI Can Help Small Businesses Find the Right Workers

4 Mins read
Editor’s Note: Holiday hiring is a race against the clock, especially for small businesses competing with larger employers for seasonal workers. But finding…
CurrentManage

5 Open Enrollment Mistakes Small Employers Make (and How to Fix Them Before January)

4 Mins read
If you run a small business, open enrollment probably isn’t your favorite time of year. It lands right when you’re hiring for…
CurrentManage

How Small Business Owners Can Evaluate a Dispute Before It Takes Over

4 Mins read
Imagine a small business owner learning that a disagreement with a customer, vendor, landlord, or former employee may be heading toward litigation….

Money

CurrentMoney

Before You Apply: 7 Questions to Ask About a Business Credit Check

4 Mins read
When owners ask about funding, they often don’t understand what the inquiries could do to their credit. They want to look at…
CurrentMoney

How Small Businesses Can Become “Bankable” and Unlock Smarter Growth Financing

7 Mins read
Small businesses are managing genuine financial complexity, dealing with uneven cash flow, growth pressure that demands capital, and a financing landscape with…
CurrentMoney

Know Your Lane: Why the Smartest Thing a Small Business Owner Can Do Is Hand Off the Books

3 Mins read
Most small business owners started their companies because they had a passion for the idea, the service, the product, the client relationships,…

Trends

CurrentTrends

Holiday Hiring Isn’t Enough — You Need to Prepare Your Team

2 Mins read
Hiring seasonal help is only half the battle. Before new employees start handling orders, answering customer questions, or processing returns, they need…
CurrentTrends

Millions Want to Start a Business. So, What’s Stopping Them?

2 Mins read
Millions of Americans — 54% or 145 million to be precise — have “seriously considered starting a business,” according to recent research…
CurrentTrends

The Independent Workforce Is Changing — and So Is the Way Companies Hire

4 Mins read
Independent work is no longer just about freelancing, side hustles, or earning extra money. A growing number of Americans are building full-time…

Tech

CurrentTechnology

AI Has Brought the Build-Versus-Buy Debate to Small Businesses

4 Mins read
Small businesses have always faced limitations of finances, scale, and specialization that were all but definitional. Corporations and big businesses had the…
CurrentTechnology

When AI Shopping Recommendations Go Wrong, Small Retailers Pay the Price

6 Mins read
AI is increasingly influencing what consumers buy online. But what happens when an AI shopping tool recommends the wrong product? The customer…
CurrentTechnology

Before You Automate: A 15-Minute AI Readiness Test for Small Business Owners

5 Mins read
There’s a particular kind of excitement that comes with discovering a new AI tool. You see the demo. You calculate the hours…

Sales

CurrentSales

What a Missed Call Actually Costs a Small Business, and How to Find Out

4 Mins read
Ask a small business owner of a plumbing company, a dental office, or a salon whether they miss calls, and most will…
CurrentSales

Your Service Business May Not Need More Leads: Check These 5 Capacity Numbers First

4 Mins read
When a service business feels stuck, the instinct is often to chase more leads. More calls, more proposals, more booked work. But…
CurrentSales

Google Will Start Charging for Missed Calls on October 1. Here's What To Fix Now

3 Mins read
If you run a home-service business and advertise on Google Local Services Ads (the listings with the Google Verified badge at the…