Marketing

CurrentMarketing

Unlocking Growth: The Importance of Meeting Customer Expectations

3 Mins read
Small businesses and nonprofits face mounting pressure to meet rising customer expectations. Customers demand fast answers to their questions, consistently high levels…
CurrentMarketingTechnology

How SMBs Can Avoid AI Slop and Stay Authentic

5 Mins read
AI has opened up new creative possibilities for small businesses, including its ability to break through the “blank page problem,” giving smaller…
CurrentMarketing

Top 3 Tips to Improve Your Customer Relations

3 Mins read
Small businesses don’t have the luxury of waiting for something to go wrong. When every customer counts and every interaction leaves a…
CurrentMarketing

The Call to Action: Nonprofit Messaging that Creates Results

3 Mins read
Nonprofit messaging often focuses on presenting the societal needs that an organization is working to meet. It highlights the struggles of communities…
CurrentMarketing

Why Small Businesses Shouldn’t Sleep on AI for Social Media

3 Mins read
Let’s talk about something impacting the small business landscape: Artificial Intelligence (AI). This advanced technology isn’t exclusive to large corporations anymore—it’s now…
CurrentJust In!LeadManageMarketingMoneySalesStartupTechnologyTrends

I’m Mad as Hell

4 Mins read
I remember being startled at that iconic scene in the movie Network when Peter Finch’s character, Howard Beale, proclaimed, “I want you…

Lead

CurrentLead

AI Can’t Replace Relationships: 3 Ways to Lead with Human-Centered Strategy

3 Mins read

In today’s evolving business landscape, artificial intelligence is reshaping how businesses operate across nearly every industry. As the CFO of Floor Coverings…

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Manage

CurrentManage

What Impact Does Employee Recognition Have on the Workplace? 

4 Mins read
Finding time to recognize an employee breeds camaraderie throughout the workforce, and thoughtful, genuine recognition can positively impact the workplace. Most heartfelt…
CurrentManage

Cell Phone Reimbursement: The California Law Your Business Is Probably Breaking

4 Mins read
Hey there, California business owners—have you ever texted an employee after hours or had your team clock in through an app? If…
CurrentManage

6 Managers Reveal the Wellness Programs That Deliver Real Results

4 Mins read
Discover innovative wellness programs that are transforming workplace cultures. This article presents insights from experienced managers who have successfully implemented these initiatives….

Money

CurrentMoney

Three Simple Steps SMBs Can Take to Offset Credit Card Processing Fees

3 Mins read
Credit card processing fees can feel like death by a thousand cuts for small business owners. Every swipe, tap, or online transaction…
CurrentMoney

If Small Businesses Can’t Rely on Banks in a Downturn, Where Can They Turn?

3 Mins read
A recent PYMNTS report surveying more than 500 small businesses found that without financing, 1-in-5 SMBs feared they might not be able…
CurrentMoney

Financial Deregulation: A False Sense of Securities

4 Mins read
In December 2021, JP Morgan agreed to pay $200 million in fines for failing to monitor employee communications on unauthorized channels, primarily…

Trends

CurrentTrends

Retailers Feel the Heat as Tariffs Slow E-Commerce Growth

3 Mins read
This week, the president announced new tariff policies that may or may not go into effect on August 1. But Chain Store…
CurrentTrends

Why We Must Support Small Businesses

3 Mins read
The Small Business Now report, released this spring from Constant Contact, a digital marketing and automation platform, focused on “What Consumers Really Think and Feel…
CurrentTrends

Is Brand Loyalty Dead?

2 Mins read
Earlier this month, Klaviyo’s now monthly “Consumer Pulse” blog (for June 4th) looked at whether higher consumer prices were impacting customer loyalty….

Tech

CurrentTechnology

Beyond Browsing: How AI Agents Are Turning Interfaces into Intelligent Collaborators

3 Mins read
While many artificial intelligence platforms popularized in the recent wave of AI innovation are tools designed to supplement human productivity, a new…
CurrentTechnology

Compliance Relics: The Case Against PDFs and Screenshots

4 Mins read
Screenshots and PDFs have long served as the fallback tools of digital recordkeeping. They’re easy to create, straightforward to file, and for…
CurrentTechnology

6 Must-Haves for Your Small Business’s Digital Work Transition 

4 Mins read
The landscape of work has fundamentally shifted. For small businesses, embracing digital work isn’t just an option anymore; it’s a strategic imperative…

Sales

CurrentJust In!LeadManageMarketingMoneySalesStartupTechnologyTrends

I’m Mad as Hell

4 Mins read
I remember being startled at that iconic scene in the movie Network when Peter Finch’s character, Howard Beale, proclaimed, “I want you…
CurrentSales

Sales Enablement Tools in Action: 18 Success Stories 

11 Mins read
Unlock the secrets of sales mastery with real-world success stories featuring top sales enablement tools. This article offers practical insights from seasoned…
CurrentSales

How Do Sales Enablement Tools Enhance Team Productivity?

9 Mins read
Imagine a world where your sales team’s productivity takes off with the power of a single tool. In this in-depth guide, top…