Stay in the know. Subscribe to Currents

299 posts

Browsing category

Marketing

18 Personalization Techniques That Increased Customer Loyalty

May 21, 2025

15 Mins read

Discover proven personalization techniques that have significantly boosted customer loyalty across various industries. This article presents a comprehensive collection of strategies, backed…

Current Marketing

Enhancing User Experience Through Data Transparency

By Jack Shaw

May 12, 2025

4 Mins read

Some of the most common methods of enhancing user experience involve improving platform interfaces and increasing channels where customers can access your…

Current Marketing

15 Essential Skills for Customer-Centric Selling

By Brett Farmiloe

May 6, 2025

11 Mins read

In today’s competitive market, customer-centric selling has become a crucial strategy for success. This article presents essential skills that can transform your…

Current Marketing

Is UGC Passe? How to Engage Today’s Consumers

By Rieva Lesonsky

April 23, 2025

3 Mins read

For years, the social media mantra has been UGC—User-Generated Content. Most of us have heard it: “Customers will bring your webpages to…

Current Marketing

Brand vs. Performance: Why Choose One When You Can Have Both?

By Irina Tatarinova

April 22, 2025

4 Mins read

In today’s social media-driven world, measuring the return on your marketing investments is more crucial than ever. While building your brand helps…

Current Marketing

Elevate and Delight: Building Lasting Customer Loyalty in the Digital Age

By Adam Povlitz

April 17, 2025

3 Mins read

In a time where attention spans are shrinking and brand loyalty has become more elusive than ever, winning repeat customers isn’t just…

Current Marketing

5 Reasons Affiliates Should Be Part of Your Marketing Strategy

By Adam Weiss

April 16, 2025

3 Mins read

Kickstarting marketing efforts as a small business can feel daunting. You know you need to gain exposure and advertise your products to…

Current Marketing

15 Lessons from Implementing Interactive Marketing

By Brett Farmiloe

April 15, 2025

11 Mins read

Discover cutting-edge interactive marketing strategies distilled from industry experts in this insightful read. Navigate through practical tips on personalization, data integration, and…

Current Marketing Technology

10 Ways AI is Revolutionizing Customer Service in 2025

By Caitlin Barrett

April 8, 2025

4 Mins read

Artificial intelligence (AI) is no longer just a buzzword—it’s a game-changer in customer service. Businesses are leveraging AI to transform contact centers…

Current Marketing

Micro-Influencers: The Secret Weapon for Small Business Growth

By Nisha Kashyap

April 3, 2025

4 Mins read

In today’s crowded digital landscape, small businesses are discovering that big-name endorsements aren’t the only—and often not the best—way to build trust…

Small Business Currents is dedicated to helping small business owners and entrepreneurs start and grow their businesses by delivering the ideas, insights, information, and inspiration they need. The site is powered by Rieva Lesonsky a long-time small business journalists and advocate.
If you believe &
If you persist
All things are possible
Stay in the know. Subscribe to Currents