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306 posts

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Marketing

CurrentMarketing

Unlocking Growth: The Importance of Meeting Customer Expectations

By Ashley Hubka, Walmart Business
July 3, 2025
3 Mins read
Small businesses and nonprofits face mounting pressure to meet rising customer expectations. Customers demand fast answers to their questions, consistently high levels…
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CurrentMarketingTechnology

How SMBs Can Avoid AI Slop and Stay Authentic

By Bill Bon, Senior Director of Creative Operations at iStock
June 24, 2025
5 Mins read
AI has opened up new creative possibilities for small businesses, including its ability to break through the “blank page problem,” giving smaller…
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CurrentMarketing

Top 3 Tips to Improve Your Customer Relations

By Todd Greenbaum, CEO of Input1
June 23, 2025
3 Mins read
Small businesses don’t have the luxury of waiting for something to go wrong. When every customer counts and every interaction leaves a…
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CurrentMarketing

The Call to Action: Nonprofit Messaging that Creates Results

By Charlie Walker
June 16, 2025
3 Mins read
Nonprofit messaging often focuses on presenting the societal needs that an organization is working to meet. It highlights the struggles of communities…
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CurrentMarketing

Why Small Businesses Shouldn’t Sleep on AI for Social Media

By Paul Baccaro, co-founder and CEO of SocialJazz.com
June 11, 2025
3 Mins read
Let’s talk about something impacting the small business landscape: Artificial Intelligence (AI). This advanced technology isn’t exclusive to large corporations anymore—it’s now…
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CurrentJust In!LeadManageMarketingMoneySalesStartupTechnologyTrends

I’m Mad as Hell

By Rieva Lesonsky
May 27, 2025
4 Mins read
I remember being startled at that iconic scene in the movie Network when Peter Finch’s character, Howard Beale, proclaimed, “I want you…
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CurrentMarketing

From Startup to Standout: Why Smart Content is the Secret Weapon for Small Businesses

By Melissa Pepin and Corry Frazier
May 27, 2025
3 Mins read
The most important strategy for standing out in 2025: Businesses that master their content and know how to use it effectively and…
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CurrentMarketing

18 Personalization Techniques That Increased Customer Loyalty

By Brett Farmiloe 
May 21, 2025
15 Mins read
Discover proven personalization techniques that have significantly boosted customer loyalty across various industries. This article presents a comprehensive collection of strategies, backed…
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CurrentMarketing

Enhancing User Experience Through Data Transparency

By Jack Shaw
May 12, 2025
4 Mins read
Some of the most common methods of enhancing user experience involve improving platform interfaces and increasing channels where customers can access your…
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CurrentMarketing

15 Essential Skills for Customer-Centric Selling

By Brett Farmiloe
May 6, 2025
11 Mins read
In today’s competitive market, customer-centric selling has become a crucial strategy for success. This article presents essential skills that can transform your…
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