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299 posts

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Marketing

CurrentMarketing

18 Personalization Techniques That Increased Customer Loyalty

By Brett Farmiloe 
May 21, 2025
15 Mins read
Discover proven personalization techniques that have significantly boosted customer loyalty across various industries. This article presents a comprehensive collection of strategies, backed…
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CurrentMarketing

Enhancing User Experience Through Data Transparency

By Jack Shaw
May 12, 2025
4 Mins read
Some of the most common methods of enhancing user experience involve improving platform interfaces and increasing channels where customers can access your…
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CurrentMarketing

15 Essential Skills for Customer-Centric Selling

By Brett Farmiloe
May 6, 2025
11 Mins read
In today’s competitive market, customer-centric selling has become a crucial strategy for success. This article presents essential skills that can transform your…
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CurrentMarketing

Is UGC Passe? How to Engage Today’s Consumers

By Rieva Lesonsky
April 23, 2025
3 Mins read
For years, the social media mantra has been UGC—User-Generated Content. Most of us have heard it: “Customers will bring your webpages to…
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CurrentMarketing

Brand vs. Performance: Why Choose One When You Can Have Both?

By Irina Tatarinova
April 22, 2025
4 Mins read
In today’s social media-driven world, measuring the return on your marketing investments is more crucial than ever. While building your brand helps…
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CurrentMarketing

Elevate and Delight: Building Lasting Customer Loyalty in the Digital Age

By Adam Povlitz
April 17, 2025
3 Mins read
In a time where attention spans are shrinking and brand loyalty has become more elusive than ever, winning repeat customers isn’t just…
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CurrentMarketing

5 Reasons Affiliates Should Be Part of Your Marketing Strategy

By Adam Weiss
April 16, 2025
3 Mins read
Kickstarting marketing efforts as a small business can feel daunting. You know you need to gain exposure and advertise your products to…
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CurrentMarketing

15 Lessons from Implementing Interactive Marketing

By Brett Farmiloe 
April 15, 2025
11 Mins read
Discover cutting-edge interactive marketing strategies distilled from industry experts in this insightful read. Navigate through practical tips on personalization, data integration, and…
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CurrentMarketingTechnology

10 Ways AI is Revolutionizing Customer Service in 2025

By Caitlin Barrett
April 8, 2025
4 Mins read
Artificial intelligence (AI) is no longer just a buzzword—it’s a game-changer in customer service. Businesses are leveraging AI to transform contact centers…
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CurrentMarketing

Micro-Influencers: The Secret Weapon for Small Business Growth

By Nisha Kashyap
April 3, 2025
4 Mins read
In today’s crowded digital landscape, small businesses are discovering that big-name endorsements aren’t the only—and often not the best—way to build trust…
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