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Trends

CurrentTrends

Small Business Week: What the Data Is Really Telling Us

By Rieva Lesonsky
May 11, 2026
3 Mins read
Small Business Week always brings a wave of new data—but this year, the message is unusually consistent: small businesses are holding steady,…
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CurrentMoneyTrends

Turn Your Financial Partner Into a Growth Multiplier

By Alberto Casellas, Synchrony Executive VP and CEO, Health & Wellness
May 8, 2026
3 Mins read
What To Do Next As Small Business Week comes to a close, the focus shifts from navigating challenges to building what comes…
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CurrentMoneyTrends

Guarding the Gate: A Guide to Combating Payment Fraud for Businesses

By Mary Kay Bowman, EVP, GM of Payments and Financial Services at BILL
May 8, 2026
5 Mins read
What To Do Next As Small Business Week comes to a close, the focus shifts from navigating challenges to building what comes…
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CurrentTrends

Small Business Owners Are Happy—but Still Worried About the Future

By Rieva Lesonsky
May 6, 2026
4 Mins read
Workforce Realities Hiring may be cooling, but the challenges haven’t gone away. From rising benefits costs to shifting employee expectations, small businesses…
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CurrentTrends

Forget Gen Z—Gen X Is Driving Beauty Sales

By Rieva Lesonsky
May 4, 2026
2 Mins read
For years, many brands in the beauty industry have catered to baby boomers (products for mature skin and hair) and the younger…
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CurrentTrends

Uncertainty Is the Only Constant: What Small Businesses Are Facing Right Now

By Rieva Lesonsky
May 4, 2026
6 Mins read
Setting the Stage Small businesses are navigating one of the most complex economic environments in years. Rising costs, global uncertainty, and shifting…
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CurrentTrends

Inflation Is Back—And Small Business Margins Are Feeling It

By Rieva Lesonsky
May 4, 2026
4 Mins read
Setting the Stage Small businesses are navigating one of the most complex economic environments in years. Rising costs, global uncertainty, and shifting…
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CurrentTrends

Sustainability Isn’t Optional for Small Businesses Anymore

By Rieva Lesonsky
April 27, 2026
2 Mins read
Today (April 22) is the 56th anniversary of Earth Day. This year’s theme, “Our Power, Our Planet,” underscores that “Environmental progress is…
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CurrentTrends

Reddit’s Purchasing Influence Is Growing—Whether Your Business Engages or Not

By Rieva Lesonsky
April 20, 2026
2 Mins read
Is your small business paying attention to Reddit? If not, writes Peter Clark in EMARKETER, you could be missing “critical conversations happening…
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CurrentTrends

Small Business Confidence Slips as Economic Uncertainty Grows

By Rieva Lesonsky
April 13, 2026
2 Mins read
Small business owners are growing more uneasy about the economy. The latest U.S. Chamber Small Business Index for the first quarter shows…
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