CurrentTrendsWhat Consumer Spend is Signaling to SMBs about the Future By Dan Parzych March 23, 2023 3 Mins read A bellwether for the year ahead, how consumers choose to spend their money today often foreshadows what businesses – and even the… Read more
CurrentTrendsTrendflation and the Power of Pink By Rieva Lesonsky March 20, 2023 2 Mins read This may be an odd question for me to pose since I cover trends weekly here and on our website, SmallBusinessCurrents—but is… Read more
CurrentTrendsFinancially Conscious Gen Z Prefers Buy Now Pay Later (BNPL) Options – What Does This Mean for Online Retailers? By Jordan Gal March 13, 2023 3 Mins read Data shows that Gen Z adults (people aged 18-25) are more financially educated than any previous generation. Why is this money-savvy group… Read more
CurrentTrendsWhat’s a Zalpha? By Rieva Lesonsky March 13, 2023 1 Mins read Right after I finished writing last week’s newsletter about Generation Alpha, I saw this information from Insider introducing me to Generation Zalpha…. Read more
CurrentTrendsMeet the Alphas: Buying Power in the Hands of 11-year-olds By Rieva Lesonsky March 6, 2023 1 Mins read The Alphas are the newest generation now being “watched” by business marketers. Starting where Gen Z ends, the Alphas were born around… Read more
CurrentTrends2023: A Good Start for Retail and Restaurants By Rieva Lesonsky February 27, 2023 1 Mins read Retail sales spiked last month—up 1.5% from December and 4.8% higher than January 2022, according to the National Retail Federation (NRF). This… Read more
CurrentTrendsAre You Selling to DINKWADs? By Rieva Lesonsky February 20, 2023 1 Mins read DINKWADs have a lot of money to spend. As do DINKs. Both are just the latest acronyms to describe a specific slice… Read more
CurrentTrendsWhat Shoppers Want on Amazon By Rieva Lesonsky February 13, 2023 1 Mins read If you own a retail store or an e-commerce website, most retail experts recommend you also operate an Amazon store. New York… Read more
CurrentTrendsRetail Therapy: Trends from the NRF Show By Rieva Lesonsky February 6, 2023 1 Mins read Welcome to February! One of my favorite weekly reads is Bob Phipps’s blog on retail topics. It’s typically packed with smart, actionable advice…. Read more
CurrentTrendsPost-Holiday Reality Check By Rieva Lesonsky January 30, 2023 1 Mins read Last month I told you that holiday sales for the Thanksgiving shopping weekend exceeded expectations. And while that was true, overall, the… Read more