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159 posts

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Trends

CurrentTrends

Are Millennials Turning Into Their Parents? Yes, And That’s Good News for Small Business Owners

By Rieva Lesonsky
January 20, 2025
2 Mins read
Have you seen those Progressive commercials where a therapist specializes in stopping young homeowners from turning into their parents? That idea is…
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CurrentTrends

Meet Gen B

By Rieva Lesonsky
January 13, 2025
2 Mins read
Gen Beta: Shaped by Tech, Sustainability, and Global Citizenship I feel like we just met Generation Alpha, but Mark McCrindle, the demographer…
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CurrentTrends

Half of Teens “Almost Constantly” Use Social Media

By Rieva Lesonsky
December 23, 2024
2 Mins read
If you market to teens, you need to be marketing on social media. This will not come as a surprise to anyone,…
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CurrentTrends

Gen Z Holiday Spending

By Rieva Lesonsky
December 16, 2024
2 Mins read
Gen Z is no longer sitting at the kid’s table. This (still young) generation is now a flourishing consumer force, and they’re…
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CurrentTrends

Record-Breaking Holiday Spending Weekend

By Rieva Lesonsky
December 9, 2024
1 Mins read
While the 2024 holiday shopping season was expected to be strong, actual sales are exceeding expectations. Online Sales Surge November 1 –…
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CurrentTrends

Using Instagram to Drive Holiday Consumers to Your Business

By Rieva Lesonsky
November 25, 2024
1 Mins read
Last week I noted the disruption shaking up social media with the exodus from Twitter, now irrationally called X, to other platforms,…
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CurrentTrends

“Blue Skies…From Now On”

By Rieva Lesonsky
November 18, 2024
2 Mins read
Nearly a century ago legendary songwriter Irving Berlin wrote “Blue Skies,” a song of love and optimism. Today, the relatively new social media…
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CurrentStartupTrends

Saluting Veteran Entrepreneurs

By Rieva Lesonsky
November 7, 2024
2 Mins read
Startups are still going strong, and veterans are one of the leading groups of new small business owners. According to Gusto’s 2024 New…
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CurrentSalesTrends

What Do Holiday Shoppers Want?

By Rieva Lesonsky
November 4, 2024
2 Mins read
I’ve been focusing a lot on retail trends. Not because this is a crucial time of year for small retailers. Chain Store…
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CurrentTrends

What's Cooking? The Latest Restaurant Trends

By Rieva Lesonsky
October 28, 2024
2 Mins read
Trends impact small business owners in some industries more than others. The restaurant business is dependent on offering what today’s diners want…
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