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269 posts

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Trends

CurrentMarketingTrends

Could Your Ad Be Sending a Message You Never Intended?

By Rieva Lesonsky
October 5, 2026
2 Mins read
An advertisement can look perfectly reasonable to the people who created it — and communicate something entirely different to the people who…
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CurrentTrends

The U.S.-Canada Trade War Is Escalating. What Should Small Businesses Do Now?

By Rieva Lesonsky
October 5, 2026
8 Mins read
If you’re a small business owner on either side of the U.S.-Canadian border, you’re likely deeply aware of the fundamental shift in…
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CurrentTrends

The Fed Raised Rates. Here's What Small Businesses Should Do Now

By Rieva Lesonsky
September 28, 2026
3 Mins read
Last week, the U.S. Federal Reserve unanimously raised interest rates by 25 basis points to 3.75%–4.00%. Explaining the vote, Fed chair Kevin…
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CurrentTrends

How Small Businesses Can Win Holiday Shoppers Without Outspending Big Brands

By Rieva Lesonsky
September 28, 2026
8 Mins read
Holiday shoppers may be watching their budgets more closely this year, but that doesn’t mean small businesses have to compete by offering…
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CurrentTrends

Small Businesses Using AI Are Hiring Faster

By Rieva Lesonsky
September 21, 2026
2 Mins read
A report from Gusto by Nich Tremper and Tom Bowen found that small businesses increasingly use AI to build and grow their…
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CurrentMoneyTrends

Your Bank May Need You More Than You Think

By Rieva Lesonsky
September 14, 2026
3 Mins read
Are you frustrated by your bank? Many small business owners are. Ironically, many do business with the same bank as consumers and…
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CurrentTrends

Can Your Business Afford a Cyberattack?

By Rieva Lesonsky
September 7, 2026
2 Mins read
Most small business owners know a cyberattack could disrupt their operations. But they may not realize just how expensive that disruption could…
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CurrentTrends

The “Marriage Recession” Reshaping Property Demand 

By Chris Dietz, Leading Real Estate Companies of the World 
September 1, 2026
3 Mins read
For decades, marriage has been one of the most reliable demand engines in property, the mechanism that moves a family out of a starter…
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CurrentTrends

A New Generation of Entrepreneurs Is Emerging

By Rieva Lesonsky
August 31, 2026
2 Mins read
Despite the prevailing economic uncertainty, new business formation continues to grow rapidly. According to a recent report from the Bank of America…
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CurrentTrends

Women Entrepreneurs Still Lack Access To Capital

By Rieva Lesonsky
August 17, 2026
3 Mins read
Back in the 1980s, my editorial team and I launched a magazine for women entrepreneurs. At the time, women-owned businesses were just…
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