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Trends

CurrentTrends

Using Instagram to Drive Holiday Consumers to Your Business

By Rieva Lesonsky
November 25, 2024
1 Mins read
Last week I noted the disruption shaking up social media with the exodus from Twitter, now irrationally called X, to other platforms,…
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CurrentTrends

“Blue Skies…From Now On”

By Rieva Lesonsky
November 18, 2024
2 Mins read
Nearly a century ago legendary songwriter Irving Berlin wrote “Blue Skies,” a song of love and optimism. Today, the relatively new social media…
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CurrentStartupTrends

Saluting Veteran Entrepreneurs

By Rieva Lesonsky
November 7, 2024
2 Mins read
Startups are still going strong, and veterans are one of the leading groups of new small business owners. According to Gusto’s 2024 New…
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CurrentSalesTrends

What Do Holiday Shoppers Want?

By Rieva Lesonsky
November 4, 2024
2 Mins read
I’ve been focusing a lot on retail trends. Not because this is a crucial time of year for small retailers. Chain Store…
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CurrentTrends

What's Cooking? The Latest Restaurant Trends

By Rieva Lesonsky
October 28, 2024
2 Mins read
Trends impact small business owners in some industries more than others. The restaurant business is dependent on offering what today’s diners want…
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CurrentTrends

Vibing With Teens: Latest Gen Z Trends Report

By Rieva Lesonsky
October 21, 2024
2 Mins read
There’s good news for small business owners who sell to teens. The just released fall Taking Stock With Teens survey from investment…
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CurrentTrends

The Power of Praise: Product Reviews Encourage Online Purchases

By Rieva Lesonsky
October 14, 2024
2 Mins read
How important are reviews to your online business? Very. To determine how influential reviews are to the shopping process, CardRates.com surveyed online…
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CurrentTrends

Merry & Bright: Holiday Shopping Retail Report

By Rieva Lesonsky
October 7, 2024
2 Mins read
Deloitte recently released its annual holiday retail forecast, predicting, “Holiday retail sales are likely to increase between 2.3% and 3.3% this year,”…
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CurrentLeadTrends

Words You Should Never Say Again

By Rieva Lesonsky
September 30, 2024
2 Mins read
Most of the trends we cover here are ideas for you to contemplate and/or implement. This one is a bit different. Glassdoor recently…
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CurrentTrends

Holiday Road

By Rieva Lesonsky
September 23, 2024
2 Mins read
Retailers Focusing on AI, Social Media, and Deep Discounts to Attract Holiday Shoppers A recent report from Fiverr about retailers’ readiness for…
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