Social Awareness Goes Mainstream
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Over half of Americans “qualify as conscious consumers,” making “value-based marketing and cause-driven business practices” more critical to businesses, according to a…
Social Commerce Booming
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Now is a good time to add social commerce to your sales strategy. Social media has increasingly become a more important channel…
The Future of B2B Marketing
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Do you own a B2B business? If so, you may be wondering when, or if, B2B marketing will return to normal. Marketing…
Get the Scoop from CES
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CES, the annual tech extravaganza event, just wrapped. What were the highlights of the event that can impact your small business? CNET has the…
Teens are Spending (& Doing) More
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Investment bank Piper Sandler Companies released the results of the Fall 2021 “Taking Stock With Teens ®” survey in partnership with DECA a few…
Holiday Shopping Update for Small Retailers
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In a recently released 2021 holiday shopping survey by Influence Central, 47% of consumers say they plan to shop “mostly” online this…
Color of the Year 2022
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Very Peri is Pantone’s Color of the Year for 2022, the Pantone Color Institute, the business unit within Pantone, just announced. The…
Changing Consumer Behaviors
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The COVID-19 pandemic changed the way consumers shop and buy. But are these new behaviors permanent or temporary? Will you need to…
Auto Sales Go Digital
1 Mins read
According to the Adtaxi Automotive Innovation and Consumer Trends study, the COVID-19 pandemic significantly boosted both automotive demand and reliance on digital tools….
BOPIS Booms
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The use of BOPIS (Buy Online Pick up In Store) grew nearly 500% during the COVID-19 pandemic. In addition, more than half…
