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27 posts

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Marketing

CurrentMarketing

The Psychology of Reviews - Why Negative Reviews Aren't So Bad

By Christine James
December 16, 2021
3 Mins read
Reviews are necessary in assessing provided services for any company in this social media era, where your products and services can be…
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CurrentMarketing

10 Essential Points to Consider When Coming Up With Your E-commerce Marketing Strategies

By James Siks
December 6, 2021
3 Mins read
In light of the recent quarantine restrictions brought about by the pandemic, aggressive marketing strategies were at play as the world transitioned…
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CurrentMarketing

B2B Buyers Are Changing. Here’s How Marketers Can Keep Up

By Sharat Potharaju
November 16, 2021
4 Mins read
In 2019, an annual Salesforce survey found that 69 percent of business buyers expected an Amazon-like buying experience from vendors and 72…
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CurrentMarketing

How to Improve Your Video Marketing Strategy: 3 Tips

By Grant Farhall
November 10, 2021
2 Mins read
By now, most businesses have seen the statistics that show video marketing resonates more deeply with customers. If you haven’t, here are…
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CurrentMarketing

4 Ways Gift Cards Help Your Small Business Grow

By Thomas Niedbalski
November 10, 2021
2 Mins read
Responding to the COVID-19 crisis continues to require a lot of creativity. Many restaurants have had to pivot to curbside pickup and delivery-only service,…
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CurrentMarketing

5 Secrets to Personal Branding

By Rainer Zitelmann
November 10, 2021
3 Mins read
In my book How People Become Famous, I analyze the recipes for success of twelve personalities – the “Geniuses of Self-Marketing” –…
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CurrentMarketing

How a Simple “Video Shoot” Can Get Legally Complicated

By Cliff Ennico
November 3, 2021
3 Mins read
“I’m a video photographer who, up until now, has specialized in shooting weddings, bar mitzvahs, and other ‘celebration’ type events. A local…
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