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340 posts

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Marketing

CurrentMarketing

Big Box vs. Local: 4 Easy Ways SMBs Can Punch Above Their Weight This Holiday Season

By Jessica Gatti
November 1, 2023
4 Mins read
Traditionally, small- to mid-sized businesses (SMBs) have differentiated themselves from large national chains and big-box stores by offering personalized products and services….
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CurrentMarketing

How Google’s AI Search is Changing the Way Users Search

By Max Gomez Montejo
October 31, 2023
5 Mins read
Google continues to prioritize artificial intelligence and machine learning, and its search engine has become much more sophisticated. It’s providing users with…
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CurrentMarketing

Writing Effective Call-to-Action (CTA) Copy in Email Marketing

By Jack Shaw
October 31, 2023
4 Mins read
Every piece of solid marketing copy is only as effective as its call to action (CTA). Failing at the last mile sends…
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CurrentMarketing

Why Experiential Marketing is Essential in the Age of Digital Advertising

By Ray Sheehan
October 26, 2023
3 Mins read
Today’s consumers are more connected than ever. While the rise of digital advertising gives marketers unprecedented ability to reach consumers and understand…
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CurrentMarketing

Sleigh the Holiday Season With These Print & Digital Marketing Tips

By Erin Shea
October 17, 2023
3 Mins read
Believe it or not, another holiday season is already upon us – probably the busiest time of year for small business owners…
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CurrentMarketing

Are You Customer-obsessed? Here’s Why You Should Be

By Robyn Rawlings
October 12, 2023
4 Mins read
Amazon founder Jeff Bezos said in 1999 that what matters most to him is providing the best customer experience he can to…
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CurrentMarketing

12 Strategies for Small Business Owners to Improve Online Visibility in a Crowded Marketplace

By Brett Farmiloe
October 10, 2023
6 Mins read
To help small business owners stand out in a crowded online marketplace, we asked founders, CEOs, and other industry leaders for their…
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CurrentMarketing

The Important Elements of Design That Go Into Advertising

By Rachelle Wilber
October 9, 2023
4 Mins read
In the bustling intersection of digital design and advertising, a new era of business communication has emerged. The power of visually engaging…
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CurrentMarketing

Adaptation Strategies for Brick-and-Mortar Stores

By Jack Shaw
October 5, 2023
4 Mins read
With the continuous growth of e-commerce, brick-and-mortar stores must adapt to survive. The retail landscape has already been moving toward online spaces,…
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CurrentMarketing

Are You Customer-Obsessed? Here’s Why You Should Be

By Robyn Rawlings
October 4, 2023
4 Mins read
Amazon founder Jeff Bezos said in 1999 that what matters most to him is providing the best customer experience he can to…
Read more
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