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306 posts

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Marketing

CurrentMarketing

Developing an Understanding of the Media Landscape to See Where Your Story is Best Suited

By Chan Desai
September 20, 2023
3 Mins read
To get your story in front of the right people, you need a thorough understanding of the media landscape. Public relations experts…
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CurrentMarketing

13 Branding Tips for Small Business Success

By Brett Farmiloe
September 19, 2023
6 Mins read
To help small businesses succeed through effective branding, we asked thirteen professionals, including founders and Directors, to share their most valuable tips….
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CurrentMarketing

Unravelling the Impact of AI Tools on Email Copywriting

By Kevin George
September 18, 2023
1 Mins read
A large number of what-ifs that surrounded AI tools and their implementation in the day-to-day operations of our professional lives were answered…
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CurrentMarketing

6 Reasons Why You Should Respond to Your Online Reviews

By Rachelle Wilber
September 14, 2023
3 Mins read
In today’s digital era, online reviews have emerged as a critical factor in shaping the success trajectory of businesses. They possess the…
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CurrentMarketing

Finding Your Brand's Tone of Voice

By Amanda Reseburg
September 14, 2023
3 Mins read
It’s hard to be anywhere these days without being inundated with branding messages. A brand voice may resonate with us or repel…
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CurrentMarketing

How to Deliver and Improve the Connected Customer Experience

By Courtenay Godshall, Webex
September 12, 2023
4 Mins read
Nowadays, the customer experience (CX) is a lot like an orchestra. Just as a conductor orchestrates the timing and rhythm of various…
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CurrentMarketing

10 Customer Retention Tips for Small Business Success

By Brett Farmiloe
September 11, 2023
5 Mins read
To help small businesses thrive, we asked ten successful owners and CEOs for their top customer retention tips. From maintaining relationships with…
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CurrentMarketing

Grabbing (and Holding) Customers Attention: Harnessing Visual Strategies for Successful Product Marketing

By Grant Farhall
September 11, 2023
3 Mins read
In today’s rapidly evolving digital landscape, small and medium-sized business owners are grappling with the task of swiftly and effectively capturing the…
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CurrentMarketing

How to Build Relationships with Media Personnel the Right Way

By Melanie Parncutt
September 6, 2023
4 Mins read
We all know what it’s like to see our phone light up with a call from a number we don’t recognize. Unless…
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CurrentMarketing

The Impact of Visual Storytelling

By Jonathan Young
August 31, 2023
3 Mins read
Visual storytelling has a universal appeal, transcending language barriers, preconceived notions, and cultural differences. Expertly and artfully captured images evoke emotions and…
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