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306 posts

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Marketing

CurrentMarketing

Developing an Understanding of the Media Landscape to See Where Your Story is Best Suited

By Chan Desai
November 21, 2023
3 Mins read
When small business owners have a story to tell, they want to get it out as quickly as possible to the people…
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CurrentMarketing

Designing Multi-Sensory Experiences for Your Brand Activation

By Ray Sheehan
November 20, 2023
5 Mins read
Has a whiff of someone’s perfume ever carried you back to memories of her? When that one particular song comes on over…
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CurrentMarketing

Unleash the Potential of Your Brand Using These 10 PR Secrets

By Steve Seidel
November 15, 2023
3 Mins read
In today’s age of information, where Google and social media give you instant answers, it’s important to establish a strong online presence….
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CurrentMarketing

15 Strategies for Achieving Organic Growth in Small Businesses

By Brett Farmiloe
November 13, 2023
6 Mins read
In this article, we present fifteen unique perspectives from CEOs and founders on how a small business owner can aim for organic…
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CurrentMarketing

12 Strategic Approaches for Small Businesses to Expand Their Community Reach

By Brett Farmiloe
November 6, 2023
6 Mins read
To help small businesses expand their reach in the community, we’ve gathered twelve strategic approaches from CEOs, marketing managers, and other business…
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CurrentMarketing

Formulating Your Holiday Email Marketing Strategy? Steer Clear of These Don'ts!

By Kevin George
November 6, 2023
4 Mins read
As you find yourself in a frenetic rush trying to put together your holiday email marketing campaigns, making sure to tick off…
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CurrentMarketing

Big Box vs. Local: 4 Easy Ways SMBs Can Punch Above Their Weight This Holiday Season

By Jessica Gatti
November 1, 2023
4 Mins read
Traditionally, small- to mid-sized businesses (SMBs) have differentiated themselves from large national chains and big-box stores by offering personalized products and services….
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CurrentMarketing

How Google’s AI Search is Changing the Way Users Search

By Max Gomez Montejo
October 31, 2023
5 Mins read
Google continues to prioritize artificial intelligence and machine learning, and its search engine has become much more sophisticated. It’s providing users with…
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CurrentMarketing

Writing Effective Call-to-Action (CTA) Copy in Email Marketing

By Jack Shaw
October 31, 2023
4 Mins read
Every piece of solid marketing copy is only as effective as its call to action (CTA). Failing at the last mile sends…
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CurrentMarketing

Why Experiential Marketing is Essential in the Age of Digital Advertising

By Ray Sheehan
October 26, 2023
3 Mins read
Today’s consumers are more connected than ever. While the rise of digital advertising gives marketers unprecedented ability to reach consumers and understand…
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