Zero-party data refers to the information that a prospect “willingly and proactively” shares with you. And this is going to be a big thing in email marketing this year.
More brands are shifting to zero-party data because marketers fear that the end of third-party cookies might hinder their ability to offer targeted, personalized experiences to customers.
Besides, first-party data is not as reliable as zero-party data. The former signals certain things about a prospect, but certainly not everything. With zero-party data, you are sure what the prospect wants because they’ve just told you!
It’s not surprising then why zero-party data is one among the emerging email marketing trends in 24. But how can you leverage it in email? Keep reading!
Source:24 Email Marketing Trends – Email Uplers
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