As we welcome 2025, technological advancements and shifting business strategies are set to reshape industries across the board. From developers tackling new challenges to the evolution of eCommerce and AI redefining workflows, experts in various fields at Wix have shared their insights into what the future holds. Here’s a glimpse at the key trends shaping the year ahead and how businesses can adapt.
What’s Next for Developers?
(Yoav Abrahami, Chief Architect and Head of Velo at Wix)
In 2025, artificial intelligence (AI) will take its place as a foundational technology for businesses of all sizes, solving real-world challenges like security, cost management, and content filtering. As AI-driven tools become more user-friendly, developers will leverage them to streamline operations and address the growing issue of content overload.
While AI has expanded how we process information, traditional search engines like Google remain vital. Rather than replacing them, tools like ChatGPT are augmenting search capabilities, enhancing how we find and consume information. In the future, this complementary relationship will likely grow stronger.
Additionally, the open-source ecosystem is undergoing a transformation. Developers and businesses are reevaluating licensing models, moving away from restrictive frameworks like GPL toward more flexible options like MIT and Apache 2.0. This evolution will foster greater collaboration and practical growth for developers and agencies alike.
Trends Shaping eCommerce Landscape
(Oren Inditzky, VP and GM of Online Stores)
The eCommerce industry will continue to thrive in 2025, driven by advancements in generative AI and the increasing integration of social media into shopping experiences. AI will enable businesses to deliver hyper-personalized recommendations, dynamic pricing, and tailored marketing, offering consumers a more customized shopping journey.
Social platforms like TikTok and Instagram are set to become primary eCommerce hubs, as users rely on these channels to discover and purchase products. This shift will push eCommerce businesses to invest heavily in their social commerce strategies.
On the technical side, headless and composable architecture will give developers unprecedented flexibility to create seamless user experiences, enabling quicker adaptations to evolving consumer demands. These innovations will redefine the way eCommerce platforms operate, fostering innovation and growth.
The Evolution of AI: From Tools to Partners
(Eli Brosh, Head of AI Research at Wix)
AI is set to transition from being a simple tool to becoming a proactive partner in business operations. These intelligent systems will anticipate needs, manage complex workflows, and align their support with long-term business goals.
Enterprises will also move toward using specialized AI models tailored to specific functions like SEO, eCommerce, or content creation. These models will complement broader, general-purpose AI systems, creating a more efficient and scalable ecosystem.
Increased human-AI collaboration will enable businesses to focus on creativity and complex problem-solving. For instance, while AI handles routine tasks like customer inquiries, humans can concentrate on nuanced challenges that require strategic thinking. This partnership will unlock unprecedented levels of productivity and innovation.
The Future of Agencies: Adapting to Change
(Kobi Gamliel, Head of Agency Growth at Wix Studio)
Agencies are facing a market that is becoming more fragmented due to brands going in that direction, leading to the agencies finding themselves working on smaller, targeted campaigns rather than large-scale projects. In order to continue to ensure efficiency, while avoiding high costs associated with having a large staff, agencies will need to build robust contractor networks to access specialized talent, such as 3D designers and AR/VR developers, on a project basis. It’s important that these contractors are still connected to the agency’s culture, ensuring brand consistency and fostering a sense of community.
AI will continue to play an important role in streamlining agency workflows. Agencies will benefit from having an AI champion—a dedicated professional tasked with integrating AI tools to improve efficiency and enhance client strategies. From automating meta tag generation to enabling responsive web design, AI can boost productivity while allowing teams to focus on creative and strategic tasks. Agencies should present AI as a tool that enhances creativity and execution rather than replacing it. Framing AI this way helps alleviate client concerns about its impact and underscores the continued importance of expert strategy and guidance, reinforcing the value agencies bring to the table.
Additionally, agencies will need to diversify their revenue models. Selling assets like templates and digital tools can generate steady income during slower periods, offering financial stability. Agencies will increasingly turn to platforms and marketplaces to monetize their creative work, making the most of downtime between projects.
As these trends unfold, businesses across industries must remain adaptable and proactive. Developers will need to embrace AI and open-source shifts, eCommerce players must prioritize personalization and social integration, AI adoption will become central to workflows, and agencies will need to rethink how they deliver value.
By embracing these changes, companies can position themselves for success in a fast-evolving landscape. 2025 promises to be a year of transformation, and those ready to innovate will thrive.
2025 Predictions stock image by Yusnizam Yusof/Shutterstock
