The Future of Content Marketing
4 Mins read
Content marketing is a term that has been around since the early 2000s and has been increasing in popularity ever since. It’s…
The Psychology of Reviews - Why Negative Reviews Aren't So Bad
3 Mins read
Reviews are necessary in assessing provided services for any company in this social media era, where your products and services can be…
4 Pieces of Advice from Black-Owned Businesses on How to Succeed in Business - During the Holidays and All Year Long
2 Mins read
In the US, Black-owned businesses continue to be among the hardest hit by the pandemic, and this holiday season will be make…
Holiday Shopping Update for Small Retailers
1 Mins read
In a recently released 2021 holiday shopping survey by Influence Central, 47% of consumers say they plan to shop “mostly” online this…
How Streamlining Payments Helps Build Vendor Relationships
4 Mins read
I’d like to dispel some common misconceptions about B2B payments. First, the misconception that a vendor doesn’t want to be paid by…
10 Essential Points to Consider When Coming Up With Your E-commerce Marketing Strategies
3 Mins read
In light of the recent quarantine restrictions brought about by the pandemic, aggressive marketing strategies were at play as the world transitioned…
How to Build a Successful (and Lawsuit-proof) Benefit Corporation
4 Mins read
“Some friends and I are thinking about setting up a benefit corporation or ‘B corp’ for our business, which has a strong…
How to Elevate Your Small Business with the Power of WiFi 6
4 Mins read
Connectivity is critical for any small to medium-sized business (SMB) to deliver goods and services for its customers and enable a fast…
Incorporating in Delaware: Pros, Cons, and Alternatives
4 Mins read
For corporations, it’s hard to beat Delaware. This state boasts more than a million business entities from around the world who have…
Best Practices for Communicating With Customers
3 Mins read
I’ve always been a firm believer that communication is the key to success in business. Connecting with customers and prospects using personalized…
