Webinars Are Reshaping B2B Growth, but Fragmented Workflows Are Quietly Killing ROI
5 Mins read
Webinars have become one of the most widely adopted content formats in B2B marketing. Their growing importance signals a fundamental change in…
Making Sense of Today's Economy
3 Mins read
If the economic headlines have been giving you whiplash lately, you’re not alone. Every day seems to bring another development that could impact…
When AI Makes Fraud Look Real
3 Mins read
Artificial intelligence is making businesses more productive—but it’s also making fraud more sophisticated. New data from AppZen shows AI-generated fake receipts have…
A Playbook for Building a Customer-Friendly Small Business
4 Mins read
A mistake I’ve seen many small business owners make is thinking of customer service as a support function rather than a growth…
Giving AI the Business Judgment It Lacks: Building the Context AI Actually Needs, Part 2
4 Mins read
In Part 1, we made the case that AI’s biggest risk isn’t hallucination—it’s misplaced confidence. When AI lacks documented business context, it…
Giving AI the Business Judgment It Lacks: The Risk Nobody Sees: How Documenting Business Context Changes the Quality of AI Decisions, Part 1
5 Mins read
AI descended on business operations faster and with greater force than many organizations were prepared for. It is already reshaping decisions across…
Micro-Influencers, Major Impact: How to Partner with Creators on a Small Budget
3 Mins read
Influencer marketing isn’t just a strategy for big brands anymore. Today, small businesses are seeing real results by teaming up with micro-influencers—creators…
Procurement Best Practices That Give Small Businesses Time Back
3 Mins read
If your team is spending hours each week placing orders, tracking invoices, and managing suppliers, your procurement process is costing more than…
The Next Generation of Women Entrepreneurs
3 Mins read
Despite economic uncertainty, women launched 44% of all new U.S. businesses last year, down from 2024’s high of 49%, per new data…
The New Small Business Playbook: Create. Connect. Grow.
5 Mins read
Not long ago, running a successful small business meant offering a great product, providing excellent customer service, and managing the day-to-day operations….
