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CurrentMarketing

Why Social Listening is More Important Than Ever

By Chan Desai
November 22, 2023
3 Mins read
Whether you’re a virtually unknown startup or a multinational corporation, you’ll have an extremely difficult time getting or staying ahead without knowing…
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CurrentMarketing

Celebrating Small Business

By Rieva Lesonsky
November 22, 2023
3 Mins read
This Saturday, November 25, is Small Business Saturday. To salute the nation’s small businesses, American consumers are encouraged to “Shop Small” and…
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CurrentStartup

How Integrated Communications Campaigns Can Attract Investors and Add Value to a Startup

By Julie Ferris-Tillman, Ph.D
November 21, 2023
4 Mins read
PR is an important step on the startup journey Founding a startup is hard work because it takes as much business acumen…
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CurrentMarketing

How to Set Your Small Business up for Success This Black Friday and Cyber Monday

By Charles Feng, GoDaddy
November 21, 2023
3 Mins read
Black Friday and Cyber Monday are on the horizon, and with record-breaking spending becoming the norm post-Thanksgiving, small businesses have a pivotal…
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CurrentMarketing

Developing an Understanding of the Media Landscape to See Where Your Story is Best Suited

By Chan Desai
November 21, 2023
3 Mins read
When small business owners have a story to tell, they want to get it out as quickly as possible to the people…
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CurrentTechnologyTrends

Risky Business: Small Businesses Under (Cyber) Attack

By Rieva Lesonsky
November 20, 2023
1 Mins read
This topic may seem like a departure since we typically cover trends in this space. But there is a trend—small businesses are…
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CurrentManage

How to Expand Your Business to New Geographic Regions

By Jack Shaw
November 20, 2023
4 Mins read
Have you considered tapping into new markets in other regions? Entering a new geographic region can unlock growth opportunities for your business,…
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CurrentTechnology

How AI is Revolutionizing Cybersecurity for SMBs

By Daniel Bernard
November 20, 2023
5 Mins read
Cybersecurity threats pose a significant risk to small- and medium-sized businesses (SMBs). Hackers often target smaller organizations because they tend to lack…
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CurrentMarketing

Designing Multi-Sensory Experiences for Your Brand Activation

By Ray Sheehan
November 20, 2023
5 Mins read
Has a whiff of someone’s perfume ever carried you back to memories of her? When that one particular song comes on over…
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CurrentTechnology

Discover 5 Compelling Reasons to Automate Your Business

By Sangeetha Mohan
November 17, 2023
5 Mins read
Automation is the heartbeat of modern business, pulsating with efficiency and opportunity. In an era where time is money and innovation fuels…
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