CurrentTrendsForget Gen Z—Gen X Is Driving Beauty Sales By Rieva Lesonsky May 4, 2026 2 Mins read For years, many brands in the beauty industry have catered to baby boomers (products for mature skin and hair) and the younger… Read more
CurrentLeadGen Z Isn’t Chasing the Ladder: What Small Businesses Can Learn from Insurance’s Talent Crisis By Emily Smith-Cardineau February 2, 2026 5 Mins read In a time of TikTok side hustles and post-pandemic pivots, the playbook for what makes a good job “good” is unraveling, being… Read more
CurrentTrendsShopping Habits of Gen Z By Rieva Lesonsky August 25, 2025 3 Mins read Generation Z is now a “formidable force in the retail world,” according to the US Gen Z and Millennial Online Shopping Behaviors… Read more
CurrentTrendsGen Z Holiday Spending By Rieva Lesonsky December 16, 2024 2 Mins read Gen Z is no longer sitting at the kid’s table. This (still young) generation is now a flourishing consumer force, and they’re… Read more
CurrentManageTechnologyHow Gen Z is Bringing Disruptive Innovation to Tech Industry By Oleg Panchenko April 23, 2024 4 Mins read In the constantly changing landscape of the tech industry, one generation stands out for its unique characteristics, preferences, and contributions: Generation Z…. Read more