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New Platform Helps Small Businesses Boost Their Marketing Efforts

2 Mins read

Small businesses are not a monolithic group facing the same challenges. But occasionally a solution comes along that addresses the needs of many. Zoho just launched such a solution—Zoho Marketing Plus, a platform that allows you to integrate and coordinate your marketing efforts more easily.

This is more important than ever for small business owners since, as Mani Vembu, Zoho’s COO, says, “Consumers and digital marketing continue to evolve at warp-speed, and marketers are struggling to keep up.” The challenge is that technology has given small businesses the ability to create multiple marketing efforts and deploy them across multiple marketing channels.

Technology has given businesses the ability to collect more data about customers and their behaviors, making it harder to manage all the information. Vembu says Marketing Plus eliminates the “redundancies and confusion arising from multiple siloed solutions.”

The unified platform that Zoho Marketing Plus offers helps small businesses drive customer engagement across all your touchpoints and enable you to manage all your marketing processes in one place—actually on one screen. You’ll be able to deliver more personalized customer journeys because your marketing team will be able to connect and collaborate on various projects.

With Zoho Marketing Plus, you also get:

Streamlined management of marketing projects: Brand Studio eliminates the need for siloed solutions by serving as the centralized workplace where marketing campaigns can be created and managed. The single, unified platform enables you to oversee all your marketing strategies and track your progress.

Unified digital brand asset creation and repository: Documents, presentations, sheets, videos, and other files can be kept in a single shared space, making assets easy to locate, reuse, or share. Machine-learning-powered search capabilities streamline team efforts, quickly and accurately locating the correct file.

Strong marketing automation capabilities: Customer insights are surfaced through AI-powered data analysis, which activates marketers to design the best journeys that customers respond to. The platform tracks engagement and response data of customers, giving your team the insights to improve customer journeys over time.

Omnichannel engagement: Customers regularly bounce between channels and devices, yet your marketing staff may be ill-equipped to adapt to this rapid movement. Zoho enables you to access and manage all channels, driving better connections with customers and brand engagement. Email campaigns, social media, customer surveys, webinars, events, and more can all be created and managed from one single interface within the platform.

Zoho Marketing Plus also easily integrates with third-party solutions like Salesforce, Microsoft, HubSpot, Google Ads, Facebook Ads, Google Analytics, Google Search Console, YouTube, Survey Monkey, QuickBooks, Xero, Stripe, WooCommerce, Shopify, and Eventbrite.

The cost for the feature-rich Zoho Marketing Plus starts at $25 a month for one person and $10 a month for each additional person, billed annually.

Marketing is key to your small business’s success. Using Zoho Marketing Plus will save you time, effort, and money. Check it out today.

Small businesses marketing strategy stock image by Rawpixel.com/Shutterstock

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