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3 Steps to Improve SEO with Consumer Reviews

3 Mins read

Within the past few years, business owners have noticed a change when it comes to customer behavior in purchasing patterns and online shopping. These days, customers have started relying on other customers’ reviews to make significant decisions regarding buying from certain brands. Customer feedback has been an influential selling tool that has offered businesses an opportunity to share their consumers’ experience with products and customer care services, with the world. This has been one of the best strategies that every major company uses to boost its SEO ratings. In light of this, we’re willing to shed light on how to improve your company’s customer feedback. So, grab a seat, hot coffee, and read on!

1.     Request for Customer Reviews

All SEO ranking strategies are about the best ways to improve your ratings and make your business seem legit to a bigger audience. One way to achieve this is by asking for feedback from your customers. The bigger the audience on your business profiles, the bigger your chance of attracting more market. In regards to this, once you’re aware that your customers have been delighted with your services, ask for feedback so that other customers can know about their experience in doing business with you.

In addition, to show that you’re cooperating with various review sites, ensure that you divide the emails and texts you’re sending everywhere all day. Also, see to it that the emails and phone numbers you intend to reach out to have been given to you by willing consumers.

2.     Responding to Feedback

Your business socials are now flooded with consumer feedback; so, what next? It’s a good thing to get a review from a consumer, but that’s just the tip of the iceberg where improving your SEO rankings is concerned. Whenever someone uses their time of the day to offer you reviews, whether positive or negative, you ought to address it.

On platforms like Google, customers are informed whenever a company has received the submitted reviews. With this in mind, responding to your customers’ feedback shows just how much you consider and value your customers’ judgment and point of view. In addition to this, take time and add keywords that can enable your customers to leave positive remarks about your brand. With such positivity, your SEO ratings will undoubtedly boost.

3.     Change the Image of Your Business

Recent studies by Google have proven that your brand’s online popularity is essential in your SEO ratings on any browser. What does this mean? This shows that the algorithm developed by Google constantly rates businesses according to their digital involvement around the web. Such ratings assess the credibility of your business promotion and the importance of the content posted on your business socials and websites.

One of the best ways to be on the safe side of Google’s algorithm is to be creating good ties with those associated with your brand by engaging them. If you run into a blog that has a couple of conversations and observations going on without any reaction from your company, it would be great if you’d participate in the discussions and give solutions where possible.

You can also re-configure your business through online feedback responses. If a consumer is displeased with your services, show appreciation to them for taking their time, offer any necessary consolation, and come up with a way to have an open conversation with them to ensure that their issues have been solved. This will show that your business can be empathetic towards its customers.

In a nutshell, the most crucial factor to consider is putting your customers first. By providing helpful content within your website, asking your customers for their feedback, and acknowledging reviews with honesty, you’ll start great in the big picture of SEO ratings.


Using SEO ratings has been a lifesaver digital tactic for most online companies over the past few years. SEO ratings have changed from being entirely focused on the website’s looks and wording to concentrating on good social media coverage. In addition to this, one of the major factors that many companies ignore is keywords. This is because keywording nowadays is no longer emphasized for SEO ratings. However, you shouldn’t ignore them as they play a big role in companies’ marketing tactics. If someone asks you how to positively influence your business, utilizing some of the common keywords associated with your brand or company is a great start.

You’ve got to watch out for the keywords within your consumers’ reviews these days as they tell a lot about their encounters with your business. Regular customers tend to use some important keywords that can differentiate you from your competitors. With this in mind, you can take advantage and utilize the keywords while responding to help improve your SEO ratings.

With that, we hope that you’ve learned a great deal of information, and as we finish, are you familiar with more strategies to improve a company’s consumer reviews? Please share with us by leaving your comments below.

Christine James believes that every customer has a voice. She is the Community Manager at (a customer complaints website) and loves talking to customers on social media about their challenges with Fortune 500 companies. Her work has been published on Huffington Post, Inc., SocialMediaToday, and Thought Catalog. Follow her on Twitter @hissingkittycom.

Reviews stock image by Black Salmon/Shutterstock

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