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Home Sweet (Accessible) Home

1 Mins read

We’ve discussed how many Americans are “aging in place” before and how that presents numerous entrepreneurial opportunities. And if you’re not first to market, it’s always valuable to learn from what other businesses are doing.

That’s why I think it’s interesting that Pottery Barn recently launched a new product line rooted in inclusive design.

The Accessible Home collection, the company says, was “designed to enhance the quality of life at home for everyone and serve people living with disabilities, injuries, and the aging in place community.”

The collection includes bath, upholstery, office, dining, bedroom, and lighting products. Pottery Barn says it is the first luxury home retailer to offer an accessible product line within these categories, “providing consumers with style, without sacrificing function and accessibility.”

Specifically, Accessible Home products include bathroom consoles, pivot mirrors, grab bars, upholstered motion lift chairs, desks, tables, and sconces. The bathroom products, for example, were reimagined to make the bathroom safer and easier to navigate.”

Several products are redesigns of Pottery Barn’s most popular merchandise, and some comply with the Americans with Disabilities Act. You can see the Accessible Home collection on Pottery Barn’s website and in some stores.

This is a part of a broader phenomenon. Retail Dive says, “Retailers in recent years have increasingly developed products with greater accessibilityTarget, Zappos, and Tommy Hilfiger have launched collections for adaptive apparel — a market expected to reach $54.8 billion in the U.S. by 2023, according to a 2019 Coresight Research report.

Since there are still millions of baby boomers choosing to age in place, I think there’s a lot of room for growth targeting these consumers. What products and services can you bring to market to serve aging Americans?

Photo Courtesy: Pottery Barn

 

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