Stay in the know. Subscribe to Currents
CurrentTrends

Home Sweet (Accessible) Home

1 Mins read

We’ve discussed how many Americans are “aging in place” before and how that presents numerous entrepreneurial opportunities. And if you’re not first to market, it’s always valuable to learn from what other businesses are doing.

That’s why I think it’s interesting that Pottery Barn recently launched a new product line rooted in inclusive design.

The Accessible Home collection, the company says, was “designed to enhance the quality of life at home for everyone and serve people living with disabilities, injuries, and the aging in place community.”

The collection includes bath, upholstery, office, dining, bedroom, and lighting products. Pottery Barn says it is the first luxury home retailer to offer an accessible product line within these categories, “providing consumers with style, without sacrificing function and accessibility.”

Specifically, Accessible Home products include bathroom consoles, pivot mirrors, grab bars, upholstered motion lift chairs, desks, tables, and sconces. The bathroom products, for example, were reimagined to make the bathroom safer and easier to navigate.”

Several products are redesigns of Pottery Barn’s most popular merchandise, and some comply with the Americans with Disabilities Act. You can see the Accessible Home collection on Pottery Barn’s website and in some stores.

This is a part of a broader phenomenon. Retail Dive says, “Retailers in recent years have increasingly developed products with greater accessibilityTarget, Zappos, and Tommy Hilfiger have launched collections for adaptive apparel — a market expected to reach $54.8 billion in the U.S. by 2023, according to a 2019 Coresight Research report.

Since there are still millions of baby boomers choosing to age in place, I think there’s a lot of room for growth targeting these consumers. What products and services can you bring to market to serve aging Americans?

Photo Courtesy: Pottery Barn

 

Related posts
CurrentManage

4 Tips for Businesses Expanding Into Fleet Operations

4 Mins read
Adding a fleet is a weighty yet exciting decision for many business owners. Expanding your operations empowers you to provide your customer…
CurrentLead

Workplace Mental Health: Prioritizing Employee Well-Being

4 Mins read
Employees spend most of their waking hours at work, so workplaces play a critical role in their well-being. Employers also reap substantial…
CurrentMoney

9 Success Stories of Peer-to-Peer Lending in Business

5 Mins read
Discover the transformative power of peer-to-peer lending in business through a compilation of real-world success stories. This article presents expert insights and…