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“Better-for-You” Alcohol

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Many retailers of alcohol are saying “cheers” to increasing sales of “healthy” alcohol. According to a report on alcohol trends from market research company IRi, sales of beer, wine, and spirits with vitamins, minerals, and other seemingly healthful qualities are on the upswing.

Specifically, hard seltzer with vitamin C, vodka made from jackfruit, and low-sugar wine are doing well. IRi says the “better-for-you” alcohol category increased 20.1% in sales from 2021 to 2022, while low and no-alcohol beverages saw a 6% increase. It’s now an $8.5 billion industry.

Kombucha, a tangy fermented tea drink, has been one of the fastest-growing grocery segments in the past decade. And Mordor Intelligence expects the market to grow at a CAGR of 17.5% over the next five years.

The alcoholic kombucha market is growing even faster. The alcoholic content of hard kombucha varies, enabling manufacturers to tailor their drinks to various consumers. Exploding Topics reports that searches for hard kombucha are up 1,280% in the last five years, and MarketWatch predicts it will grow at a CAGR of 42.4% between 2021 and 2026.

Non-alcoholic beverages are also doing well. The IWSR Drinks Market Analysis reports that sales of non-alcoholic beverages reached $3.3 billion in 2021. That figure is projected to climb by 31% by 2024.

If you produce or sell these “healthy” alcoholic beverages, tread carefully when making health claims. Be aware of the regulations.

Photo courtesy June Shine

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