Stay in the know. Subscribe to Currents

Freelancers: The Talent Solution For Small Businesses

3 Mins read

As a small business owner, you may face a number of challenges when it comes to hiring and managing collaborators. These challenges can range from finding the right talent, to ensuring that your workforce is productive and efficient. One solution to these challenges is to hire freelancers.

Freelancers are self-employed individuals who offer their services on a on-demand, project-by-project basis. They are not bound by traditional employment agreements which makes them a flexible and cost-effective option for small businesses. They also offer efficiency and the ability to get work done much faster, even overnight if hiring a freelancer living and working in a completely different time zone.

Freelancers can support small businesses and provide a variety of benefits that cannot be accessed by traditional full-time employees.

Freelancers Can Fill the Gaps in Your Workforce

If you have a temporary need for additional staff, like for a seasonal peak in sales, support during the tax period, or if you need specialized skills for a specific project, freelancers can provide the expertise you need without the long-term commitment of hiring a new employee.

The use of freelancers is also a great way to support niche, technical skills that you or your employees might not possess. In our recent Freelancer Fast 50 report, we found an increase in employers turning to freelancers on to plug skill gaps in niche IT projects, marketing activities, customer service and sales specific roles within their organizations in Q3 2022. Projects which we often see small businesses turn to freelancer for support, such as customer support, sales and digital marketing, all experienced significant increases.

Freelancers Can Spark Creativity in Your Business

As freelancers work with a wide range of clients and different projects, they often have a broad range of experience and expertise that can benefit your business. They can help you to think outside the box and come up with creative solutions to your business challenges, especially since Freelancers are drawn from a global pool of talent.

The added advantage is that freelancers keep up with best practice and the latest trends in the industry. They also have their finger on the pulse for new technologies and tools to make their work more productive. This means that you’re not having to spend more on training or retraining staff.

Freelancers Can Be Hired According to Market Demand

Freelancers are not bound by long-term employment agreements, which means you can easily scale up or down your workforce as needed on-demand without incurring the costs and risks of hiring and firing traditional employees. This flexibility can help you to stay competitive and adapt to changing market conditions.

So, where do you find freelancers?

There’s never been an easier time to hire a freelancer on-demand from anywhere around the world. is one of the largest and most popular websites for finding and hiring freelancers.

The platform allows you to search for freelancers based on their skills, experience, and location. You can also read reviews from other clients to help you make an informed decision about which freelancers to work with.

Supportive filtering features and verification processes means that you can find the most qualified, talented person for your business’ needs on the site.

What can freelancers help businesses with?

There are many different types of freelancers available on, including graphic designers, web developers, writers, and virtual assistants. These are some of the most in-demand and available freelancers on the platform:

  • Graphic designers: Graphic designers are responsible for creating visual content for websites, marketing materials, and other digital media. They have expertise in tools such as Adobe Creative Suite and can help you to create professional-looking graphics that will help you to stand out from the competition.
  • Web developers: Web developers are responsible for designing, building, and maintaining websites. They have expertise in languages such as HTML, CSS, and JavaScript, and can help you to create a website that is user-friendly, engaging, and effective at achieving your business goals.
  • Writers: Writers are responsible for creating written content for websites, marketing materials, and other communications. They have expertise in areas such as content strategy, SEO, and copywriting, and can help you to create compelling content that will engage your audience and drive traffic to your website.
  • Virtual assistants: Virtual assistants are responsible for providing administrative support to businesses. They can handle tasks such as scheduling, email management, and data entry, freeing up your time to focus on other aspects of your business.

Overall, using freelancers can provide many benefits for small businesses. They can help you to fill gaps in your workforce, save money, bring fresh perspectives to your business, and alleviate economic pressures. There has never been an easier time to find and hire the right freelancers for your business needs.

 Marko Zitko, Communications Manager at

Freelancer stock image by VGstockstudio/Shutterstock

Related posts

Methods to Check Database Corruption in SQL Server

6 Mins read
Database corruption in SQL Server, a Relational Database Management System, can pose a major threat to organizations’ functioning due to data loss…

The Generative Generation: AI, Chatbots and Financial Compliance

5 Mins read
In March 2023, SEC Chairman Gary Gensler described AI (Artificial Intelligence) as “the most transformative technology of our time, on par with…

Want Higher Profits and Morale in Your Business? Keep Your Employees

3 Mins read
Despite the existing data, many employers remain oblivious to the silent profit killer lurking within their companies: employee turnover. While attracting top…