Marketing is an ever-evolving field. Modern marketing is completely different from that of the 20th century. That’s generally because of technological development and ever-evolving consumer preferences. Currently, whether you’re a small business or a conglomerate you must get it right when it comes to digital marketing.
Digital marketing is highly driven by the facet of content creation. Within this facet, marketers create and distribute content to attain specific goals or reach new and existing customers. And among the most leveraged mediums of growing a business today is content. This now brings us to the dimension of content marketing.
Content marketing is generally an approach where business owners and marketers create and distribute content online. Content can be in a variety of forms such as infographics, videos, imagery, or audio. Strategically created and published content can improve brand awareness, conversions, and ROI. More so, it can build customer loyalty and sustain a brand in the market.
The latest findings indicate that 91% of B2B marketers utilize content marketing to reach customers. To substantiate, over 40% of marketers expressed an interest in increasing their content marketing budgets in 2022.
However, as a business owner or marketer, you might be perplexed about where to start. You might be looking for the latest content marketing techniques that can offer a competitive advantage to your brand. Or perhaps stay afloat in the congested online business sphere.
In this piece, we explore the different content marketing tactics that you can leverage to grow your business or push your brand further;
1. Video Content
Whether you like it or not, you’ve got to invest more in video content creation than ever. It’s the age of video marketing and the trend isn’t expected to fade out any time soon. Precisely, the sooner you hone your video content creation techniques the better.
Video marketing has proven to be a reliable marketing tool with a greater return on investment and brand recognition. In fact, video content is a golden opportunity to relate to any target audience. Statistics show that 73% of consumers prefer to learn more about a brand through videos.
To substantiate, Statista asserts that over three billion internet users watched or downloaded videos each month in 2022. With that, you can certainly invest in quality video content to promote your brand.
Videos perform better than other content forms because the human brain processes visuals faster than text.
2. Social Media Posts
Yes! One of the best ways to stay at your customers’ fingertips is to strategically be on social media. Findings by Kepios show that there are over 4.7 billion social media users globally as of January 2023.
With that, investing in social media can help a business stay in front of the right eye and reach new customers effortlessly. In this case, marketers must create attractive and compelling social media posts. Posts can be about anything as long as it’s relevant to the audience.
Social media posts can also be created to promote other business content pieces for example blog posts and product pages. In this case, links can be provided to direct social media users to the appropriate website.
Additionally, hashtags and ensuring consistency can help businesses attain incredible goals through social media. Best social media practices can increase traffic to a site, build a loyal community, and boost sales. Therefore, any business can surely invest in social media posts.
3. Blog Posts
Blogging was once popular for individual reasons, but not anymore. Businesses and marketers are currently reaching sizeable achievements through blogging. Blogging generally deals with the creation of long-form content that is published on a business website or a third-party site.
A blog is generally a section of a website that provides a wide range of topics that are curated to provide in-depth information to readers. Blogs are commonly in a conversational or informal tone and things work wonders in enhancing engagement.
They provide an avenue for keyword optimization which drives content popularity and search engine rankings. Investing in blog posts can improve your social media marketing efforts. Additionally, it can build stable customer relationships.
4. Keyword Optimization
Internet use is a reality of the modern world. In fact, many people leverage the internet for a variety of reasons ranging from work, and entertainment to running errands. This means that the world wide web is increasingly becoming more congested with information.
To stand out, keyword optimization is a reliable content marketing tactic that small business owners can try out. Keyword optimization generally requires a marketer to identify and use specific search terms used by a target audience.
These specific search terms make content more targeted and can improve the performance of a business’s marketing KPIs. Keywords can also be used in social media posts, and in short or long-form content to extend content reach.
5. User-Generated Content (UGC)
Any content type which is created by consumers rather than businesses or brands is known as user-generated content. UGC can be images, text, reviews, or videos. All this is also termed “earned content”.
Leveraging UGC in a marketing campaign is associated with a variety of benefits. It can enhance brand authenticity, and loyalty, and also build a brand’s community. However, for a business to attain UGC, it must foster customer satisfaction.
Only happy customers can create UGC content and this means that a business must provide quality products or services, and also invest in customer service and instant gratification. On the other hand, businesses must encourage customers to create user-generated content.
6. Content Pillars & Clusters
Content marketing is a long-term endeavor meaning that it must be strategically conducted to produce the desired results. One of the major best ways to ensure optimal results from content marketing is creating pillar pages and content clusters.
A pillar page is basically a foundation for content clusters. A pillar page offers a broad overview of a topic whereas a content cluster is an assemblage of interconnected content pieces. Content clusters allow a brand to cover topics all-roundly.
They also enable a business to create relevant and valuable content and also stay organized. However, ensure to follow a content marketing funnel for a high-yielding content marketing campaign.
7. AI-Powered Content Creation
Technology is influencing every aspect of life including content marketing. Technologies like AI (artificial intelligence) are currently enhancing marketing efforts. Instead of spending a lot of time and huge amounts of money on content creation, businesses can now leverage AI.
AI-powered content creation saves marketers time in many ways. They can also produce high-quality content and personalize it as per data. Statista indicates that AI use in content creation and advertising is expected to increase as it scales marketing campaigns.
As a business owner or marketer, ensure to stay up-to-date with the latest content marketing tactics to attain a competitive edge.
Jessica Robinson loves to write interesting and knowledgeable blogs regarding business management, education and life to satiate the curiosity of her lovely readers. Currently, she is serving as a content manager at the ‘Speaking Polymath’. Every piece of content that she writes demonstrates her immense love and passion for her profession.