Stay in the know. Subscribe to Currents

Meet the Alphas: Buying Power in the Hands of 11-year-olds

1 Mins read

The Alphas are the newest generation now being “watched” by business marketers. Starting where Gen Z ends, the Alphas were born around [I do wish these dates were exact] 2012, meaning the oldest turn 11 this year, according to InsiderIntelligence/eMarketer.

The older Alphas, now tweens, are “digitally native and pandemic-influenced,” and InsiderIntelligence/eMarketer says businesses need to pay attention to how they differ from Gen Z. They report Gen Alpha:

InsiderIntelligence/eMarketer’s analyst says the Alphas will be “immersed in a mobile reality.” And by 2026, 10.2 million kids in the U.S. will own a smartphone.

They’re tuning into YouTube on those phones. In fact, they report, “More kids watch YouTube than TikTok, Disney+, and even Netflix.” For the moment, they’re not watching TikTok, though that could obviously change.

How can you grab their attention? InsiderIntelligence/eMarketer says it’s all about “authenticity, interactivity, and gamification.”

Their advice:

  • “Gen Alpha…were born gaming. Marketers need to leverage this by attaching gaming opportunities to brands, the way Lego has on its website.
  • Interactivity is important. As true digital natives, members of Gen Alpha can spot paid promotional content immediately. Keep them from scrolling past by leveraging polls or promos.
  • Don’t be afraid to go global. For the generation that attended online school at an early age, no distance is too far when it comes to connecting or shopping. Gen Alpha is more than willing to shop globally, so don’t be afraid to think big.”

There’s more info in the post. Next week we meet the Zalphas!

Alphas stock image by Monkey Business Images/Shutterstock

Related posts

15 Ways Small Businesses Can Improve Their Website Design for a Better Customer Experience

7 Mins read
In the digital age, a well-designed website is crucial for small businesses looking to enhance customer experience. From optimizing for mobile accessibility…

How to Save Your Small Business More Money When It Comes to Energy

3 Mins read
One of the most crucial roles of a small business owner is trying to minimize costs. Any unnecessary bills can quickly eat…

Ensuring Accountability in Virtual Teams

4 Mins read
Many managers who supervise remote team members struggle to trust their far-away coworkers. A boss can no longer just walk past the…