Stay in the know. Subscribe to Currents

Meet the Alphas: Buying Power in the Hands of 11-year-olds

1 Mins read

The Alphas are the newest generation now being “watched” by business marketers. Starting where Gen Z ends, the Alphas were born around [I do wish these dates were exact] 2012, meaning the oldest turn 11 this year, according to InsiderIntelligence/eMarketer.

The older Alphas, now tweens, are “digitally native and pandemic-influenced,” and InsiderIntelligence/eMarketer says businesses need to pay attention to how they differ from Gen Z. They report Gen Alpha:

InsiderIntelligence/eMarketer’s analyst says the Alphas will be “immersed in a mobile reality.” And by 2026, 10.2 million kids in the U.S. will own a smartphone.

They’re tuning into YouTube on those phones. In fact, they report, “More kids watch YouTube than TikTok, Disney+, and even Netflix.” For the moment, they’re not watching TikTok, though that could obviously change.

How can you grab their attention? InsiderIntelligence/eMarketer says it’s all about “authenticity, interactivity, and gamification.”

Their advice:

  • “Gen Alpha…were born gaming. Marketers need to leverage this by attaching gaming opportunities to brands, the way Lego has on its website.
  • Interactivity is important. As true digital natives, members of Gen Alpha can spot paid promotional content immediately. Keep them from scrolling past by leveraging polls or promos.
  • Don’t be afraid to go global. For the generation that attended online school at an early age, no distance is too far when it comes to connecting or shopping. Gen Alpha is more than willing to shop globally, so don’t be afraid to think big.”

There’s more info in the post. Next week we meet the Zalphas!

Alphas stock image by Monkey Business Images/Shutterstock

Related posts

7 TikTok Marketing Strategy Hacks for Maximum Brand Growth

4 Mins read
TikTok has grown to become one of the most popular social media platforms today. With over 1 billion active users worldwide, it…

What Consumer Spend is Signaling to SMBs about the Future

3 Mins read
A bellwether for the year ahead, how consumers choose to spend their money today often foreshadows what businesses – and even the…

Create a Successful Business by Navigating Common eCommerce Pitfalls

4 Mins read
It’s easy to create an online store today with the variety of affordable, accessible, and customizable platforms available. Once the website is…