The competition out there is tight, and getting your prospects’ attention is one of the crucial aspects of making your e-commerce business thrive. That’s why brand awareness is vital for every company or start-up.
It can be the ultimate deciding sales factor for the right demographic. With these tips and strategies, you can build brand awareness that will ultimately increase sales and scale your business in the long run. But first, let’s walk you through the basics.
What is Brand Awareness?
Brand awareness is the level of recognition your brand has over your target audience. These levels often answer a question- how familiar is your target demographic to your brand?
Having a high brand awareness gives you a competitive edge because it keeps you on top of the mind of your customers. Brands with high customer recognition can eventually become synonymous with their product.
For instance, if someone is looking for a fix for their writing mistakes, they would only sometimes look for correction fluid instead of Wite-Out.
Why Is Brand Awareness Important?
Brand awareness helps boost product sales, giving you an edge over your competitors and boost your e-commerce conversions.
A great example of this is the brand Patagonia. Although technically, this clothing brand is a lot more expensive, many people still trust the former since they’re already familiar with the brand and know what they’re getting in terms of quality.
Effective Strategies for Building Your E-commerce Start-up’s Brand Awareness
1. Give your Brand a Personality.
Knowing your narrative and treating your brand like a person are the first few steps that you need to do to give your brand a personality. Make sure that you incorporate this personality along with your marketing efforts.
Once you infuse your brand personality when marketing your products and services, you can enhance your brand awareness since your brand will stand out. Consumers will also experience your brand personality through your advertising.
2. Get to Know Your Audience
One of the most critical aspects of brand awareness is knowing what your prospects expect from your brand. Creating long-lasting and meaningful relationships allows you to thrive in a highly competitive industry. You can use a social listening tool to listen to what your customers are talking about your brand on various platforms.
This can be especially handy in boosting brand awareness since it lets you know what people say about you- in real time. You can also use this information to adjust your marketing strategy, ensuring your brand is seen positively.
3. Utilize your SEO with User-Intent Related Keywords
While at first glance, SEO is intimidating. It’s easy to implement and crucial to your brand’s online exposure. It allows your content to be seen by different search engines, such as Google, and placed higher on search engine results pages (SERPs.)
Here are tips on how you can improve your SEO strategy:
- Look up keywords in your industry and content categories. Usually, these are words that target what your target demographic is looking for.
- Integrate informational keywords in your content. Use keywords that match others who are just starting their buyer journey and looking to know more about products. You can use tools like Ahrefs, SEMrush, and Moz Keyword Explorer.
- Create content around these keywords. One way is to use a cluster model.
- Integrate your keywords into your body, headline, and your post’s image titles. The more mentions you have, the higher the chances Google will pick up your post.
4. Make a Presence on Social Media
Creating a social media presence is one of the best ways start-ups and small businesses can boost their reach. Ideally, the more ground you and your brand can cover, the better. Eventually, it all boils down to having a specific strategy that allows you to make the most of the time that you’re spending on social media.
Social media is a great way to show your target audience’s brand personality, raise your credibility, and give you more details about your products. Social media isn’t just something your company should be using. It’s a must if you want to scale your business over time.
5. Create Shareable Content
Make sure that you focus on content that’s easy to share. Although it’s quite difficult to predict which content will go viral, you can take the necessary steps to ensure it is easily discoverable and shareable.
One of the first things you must do is follow social media optimization best practices, like posting regularly at the right time. You also need to create content your followers would want to share.
Ensure you provide value in your content instead of just trying to make another sale.
Make sure that you also add a call-to-action or CTA that suggests that you’re sharing your resources or tagging a friend.
6. Increase Word-of-Mouth Marketing
You also need to create a loyal following from your current customers that will encourage word-of-mouth marketing. While this isn’t a complete guarantee, it’s one way to build your brand awareness organically.
Moreover, people are more likely to trust their friends and family’s recommendations. Not only word-of-mouth marketing helps you boost brand awareness, but it also makes you more credible and your business worth trying in the eyes of your customers.
7. Cooperate with Related Businesses
Partnering with related businesses in your industry also helps you build brand awareness. You can do this by co-hosting an event, sharing each other’s posts on social media, or running a special sale or promotion that combines your products and services. Doing so allows your brand to get in front of its customers and vice versa. So, it’s a win-win.
So, there you have it. That concludes our list! Again, why is brand awareness so crucial? You won’t get any sales if no one knows about your products and services.
It doesn’t matter how great your products are if no one knows about them. Thus, you need to ensure that people know about your brand before you can convert them into paying customers or clients.
Andi Croft is a freelance writer whose main interests are topics related to business, technology, and travel. This is brought about by her passion about going around the world, meeting people from all walks of life, and bringing along with her the latest tech to enhance her adventures.
E-commerce stock image by OPOLJA/Shutterstock