It’s back. Amazon Prime Day is July 11-12, and Prime members are again ready to take advantage of the online shopping event. But it’s not only the customers that are excited; Prime Day is pretty much a summertime Black Friday and online businesses can see a massive sales surge over these two days.
My company, VOLCANICA Coffee, increased Prime Day sales by a staggering 52% in 2022 compared to 2021. Here are some tips that worked for us.
Polish Up Your Product Listings: Many companies are vying for attention on Prime Day, so you need to make sure you look your best: review the photos of your products, their descriptions, and titles.
- Use bullet points and short, simple sentences
- Remember whom you’re appealing to and make sure you use the language they understand, not jargon or technical terms
- Add more photos—customers like to get a true sense of what they’re buying, so let them see it, and make sure those photos are well-lit and high res
Don’t Skimp on Inventory: Don’t let success hurt you. If you want to ensure your brand is ranked well and that customers don’t pick an alternate product, make sure that Amazon won’t run out of your inventory if people flock to your deals.
Offer Pre-Prime Deals: Get the hype train running early by offering some deals before Prime Day. If you can increase sales before Prime Day, you’ll see the Amazon algorithm reward you with a higher result in their search.
Spend Money to Make Money: You may be hesitant to pour too much of your annual spending into discounts, ads, and special offers, but with some strategic steps, Prime Day is your smartest investment before the holiday season.
Flex Your Website and Social Media: You can’t just count on Amazon to help you. If any curious customers want to check out your product before putting it in their cart, make sure your website and social media are synchronized, possibly even offering other deals, email opt-ins, and other calls to action.
Juice Post-Prime Reviews: Prime Day may have been a success, but that doesn’t mean you can take a break. With all these products now in customers’ hands, focus on customer service and other tactics to start racking up positive reviews on your site. Use a platform like Feedback Genius to make sure those who buy your products are being prompted to leave a positive review.
Reflect and Refine: No matter how well your Prime Day initiative goes, you need to look at all the steps you took, any mistakes you made, and figure out a plan of action so that next year’s Prime Day will be even better.
Maurice Contreras is the CEO of VOLCANICA Coffee, a specialty coffee roaster that imports 150+ exotic coffees from volcanic regions around the world. The company is a Certified USDA Organic Coffee roastery.