There’s no denying that video has become the clear frontrunner when it comes to engaging internet users with content. From the most popular social media app, TikTok, to the world’s second-largest search engine, YouTube, videos dominate the internet.
As a result, video marketing has become an essential strategy for businesses looking to boost brand visibility and achieve growth in today’s saturated market. At least 86% of businesses have incorporated video marketing into their overall business strategy.
At this point, the question is, “How does video marketing transform your business for good in the first place?”
We’ve listed some advantages of well-planned video marketing strategies to help you see why this type of campaign can take your business to the next level.
Simplify Your Complex Ideas
Delivering your messages to the right audience in a light-hearted way isn’t easy. Especially if your products are quite complex and need long explanations. However, videos make it much easier for you to simplify even abstract concept and get it across to the audiences in a matter of minutes.
When you can make your messages easy to understand, your audiences will get more interested in what you offer. Even better, they decide to get to know it more and are a few steps closer to converting.
Long-winded explanations using plain text can appear more like a chore to read. Videos use a combination of visuals and audio elements to capture the viewer’s attention quickly and effectively from the get-go. This can keep them engaged with the content for a longer time.
Social media videos also have the power to evoke emotions in viewers, whether it be happiness, sadness, or excitement. When emotions are involved, viewers are more likely to engage with the content.
Boost Conversion Rates
Many marketers use conversions as a key video marketing metrics to track, and a well-crafted videos can help them achieve it. Studies have shown that videos can increase conversion rates by up to 80%. This is because videos can help you showcase your products or services in action, which can help your viewers understand how they work and how they can benefit from them.
No more guessing games for your audiences. They can clear expectations of the product they will purchase before they hit the purchase button.
Give Competitive Edge
Video marketing can also give you a competitive edge. Many businesses are still hesitant to invest in video marketing, which means those who do can stand out from the competition. By creating high-quality videos, you can differentiate your brand from others in your industry and build a stronger brand image.
Also, videos can be shared on social media platforms, embedded in blog posts and articles, and even used in advertising campaigns. By reaching new audiences and increasing brand awareness, businesses can attract new customers and grow their business.
Builds Brand Credibility
Video marketing can also help build brand credibility. By creating informative and engaging videos, you can position yourself as an expert in your field. This can help you build trust with your audience and establish your brand as a thought leader in your industry.
The story you deliver through video marketing also showcases your personality, helping audiences get to know you better. Therefore, they can have solid reasons why they should do business with you or invest in your brand.
It’s Essential for SEO
Finally, video marketing is essential for SEO. It can be a great addition to your SEO practices, making your website rank higher on the search engines. Here’s how video can boost your SEO efforts:
- Increased time on site: When visitors spend more time on a website, it sends a signal to search engines that the website is providing valuable content. Videos help increase time on site, as visitors are more likely to watch a video than read a lengthy article. Businesses can improve their search engine rankings by keeping visitors on the website for longer.
- More social media shares: Videos are highly shareable, and businesses that create high-quality videos are more likely to have their content shared on social media. When content is shared on social media, it can help drive traffic to the website and improve search engine rankings.
- Increased backlinks: Backlinks are linked from other websites that point to a business’s website. Backlinks are an important factor in SEO, and videos can help generate backlinks. Businesses can create videos that are informative and engaging and then share them on social media and other websites. If the videos are high-quality and valuable, other websites may link back to them, which can improve search engine rankings.
- Improved video search rankings: Video content is becoming increasingly important in search results, and businesses that create high-quality videos are more likely to appear in video search results. This can improve visibility and drive more traffic to the website.
Wrapping Up: Jump Into the Video Marketing Bandwagon Now
In today’s fast-paced digital world, video marketing is no longer just an option, it’s a necessity for businesses that want to stay ahead of the curve. By simplifying complex ideas, increasing engagement, boosting conversion rates, giving a competitive edge, building brand credibility, and improving SEO, video marketing can truly transform your business in 2023 and beyond.
That said, it’s important to note that building a successful video marketing strategy doesn’t happen overnight. Rome wasn’t built in a day, and neither is a successful video marketing strategy. Developing a video marketing strategy takes time and effort, but the results can be well worth it
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Twitter: @breadnbeyond.