Stay in the know. Subscribe to Currents

The Best Practices Winning Brands Are Using to Deliver a Winning Mobile Experience 

3 Mins read

Mobile is in, and if your brand doesn’t have a mobile app, you could be missing out on a lot of customers who will pass you over for your competition if they can’t shop with you on their phones.

Sure, they could go to your website, but it’s not the same as shopping in an app, and it’s certainly not as convenient. The goal then becomes creating and developing a quality app your customers will love. Ideally, you want an app that’s better than the ones your competitors have, and that provides everything your customers want most.

That may sound daunting, but it doesn’t have to be. It can be done quickly and efficiently with the right support, so you can encourage your customers to shop with you more easily. To give your customers a great mobile experience with your brand, choose a fully white-label service to design and build the perfect app.

The app will reflect your brand and belong to you, so you won’t have to feel like you’re selling an app company’s services along with your products. After all, you want to be able to deliver a great mobile experience and have customers love you for it.

Here are some of the most important best practices to consider when your company wants to give its customers a winning mobile experience.

User Engagement Through Push Notifications

If you aren’t offering push notifications, you’re missing out on a great way to get your customers to engage with you. Because more than 90% of app users engage with these notifications, you can make it easy for users to keep shopping with your company.

Push is an excellent way to do that, and these notifications are free. You won’t be paying big bucks to get your thoughts out to your customers, so you can push notifications to them anytime you think it’s important or you have something to say.

Customer Retention and a Convenient Experience

When customers have your store’s app saved to their phones, it’s easier for you to retain them. They won’t need to do a Google search for a product they want or shop around at all. Instead, they can just use your app to find what they’re looking for.

Customers are a lot more likely to keep buying from you when you make the process quick and easy for them. Having a high-quality app for your store right on their phone is one of the best ways to provide customers with everything they need.

Apps That are High-Quality and Ready Fast

You don’t have to spend months of your time (and tons of your money) to build an app. The right support can have you can be ready to launch a beautiful, fully functional app to your customers in just a couple of weeks. Choose someone to do all the heavy lifting so you don’t have to.

Not only can you get a great app fast, but that saves you the trouble of having to hire additional developers and others to build an app for your company. You can spend your hard-earned time and money on something else and leave the app to the pros.

Higher Conversions Through App-Based Shopping

When you have an app for your business, you can convert 40% higher numbers than you can on a mobile browser. Why? Because shopping through a mobile browser is clunky, frustrating, and annoying. With an app, you can have a more seamless experience.

Customers want to be able to buy what they’re looking for and go on with their day. They can do that faster and more efficiently with a good app, and that can keep them coming back to you instead of drifting off to see if your customers have an app they can use.

Keep Customers Coming Back With Good Mobile Experiences

If a customer tries to interact with your brand on mobile, and it doesn’t go well, that could easily be the last time they try to buy anything from you at all. They’ll go to your competitor, who has a nice, shiny app for them to use when they buy things.

When you know that customers are 62% less likely to buy something from you if they have a poor mobile experience, why would you take that risk? A great app your customers can easily use is the way to go to make sure they keep coming back.

The Bottom Line for the Mobile Experience

Mobile experiences need to be good experiences. If you shop in person and are treated rudely or not helped by employees, you probably won’t come back to shop there again. The same is true for mobile shopping, which is where a quality app comes in.

You can get an app built in just a couple of weeks and launch it to your customers by working with the right developers. Your customers will love it, and more importantly, they’ll use it. The easier it is for them to interact with your brand, the more loyalty they’ll have to you and your company.

Loyalty matters because it helps you build a solid customer base that will keep your brand growing. When you want to see your company increase its value in the market and in the minds of customers, a quality mobile app is the way to go.

Eric Netsch is the CEO of Tapcart.

App shopping stock image by Gorodenkoff/Shutterstock

Related posts

Crafting a Memorable Brand Identity as a Small Business 

4 Mins read
As a small business owner, standing out can feel as challenging as being a mom-and-pop shop on a street full of big-box…

5 Ways Small Businesses Can Recover from Supply Chain Disruptions

5 Mins read
Over the past four years, global supply chains have been pushed to their limits, revealing the weaknesses of a complex system that…

Building Leaders From Within—Growing Employees Into Management Roles

3 Mins read
Companies that promote from within sidestep many of the pitfalls associated with filling management roles. It helps them preserve their organizational culture,…