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What Is a Franchise and How Does It Work?

5 Mins read

Franchising is a business model that offers a way for aspiring entrepreneurs to start a business without taking excessive risks. It involves an agreement between two parties: the franchisee (the entrepreneur) and the franchisor (the established company). As part of the agreement, the franchisee gets to run a business using the franchisor’s brand name and proven business model. On the other hand, the franchisor benefits by expanding their brand’s reach and market presence without the need to manage the new outlets directly.

The appeal of franchising lies in the support provided by the franchisor, including training and assistance, which increases the chances of success for the franchisee. It’s a win-win situation where the franchisor expands its brand, and the franchisee gets to enter the market with an established brand name. We will discuss the unique franchisee-franchisor relationship further in the article.

According to the International Franchise Association, there are approximately 775,000 franchise establishments in the United States alone, contributing approximately $787 billion to the nation’s  . The franchising sector is booming, granting franchisees immense room to grow.

How Franchising Works

Starting a franchise is like starting a relationship. It’s a partnership between you (the entrepreneur) and a franchise brand you believe in. This partnership is guided by an agreement, a kind of roadmap that spells out what each side promises to do.

As an entrepreneur, you invest your money and trust into the franchise brand. In return, you get to use the brand’s name and logo, as well as take advantage of their expertise and resources. But the franchise brand doesn’t leave you to run your business on your own. They help with marketing, training, and day-to-day business operations.

Entering a franchise is like joining a club. You make an initial payment, and then you share a small slice of your earnings, known as a royalty fee, with the franchise brand.  With this ongoing payment, the brand can continue supporting franchisees and fund the marketing campaigns that boost the brand’s visibility – effectively growing the customer base. It also supports the training programs that equip you with the skills and knowledge to run your business effectively.

Moreover, the royalty fee helps maintain operational support from the franchise brand. New product development and technological upgrades, for instance, can help your business stay competitive.

In essence, the ongoing royalty fee allows the franchisee to continually invest in their own growth and success while the franchise brand stands on the sideline for support when needed.

Buying a Franchise: A Step Towards Business Ownership

Investing in a franchise requires careful research and consideration. Potential franchisees should examine the franchisor’s business model, financial health, reputation in the market, and the level of support they offer. The Franchise Disclosure Document (FDD) is an important resource that provides specific details about the franchisor, the franchise system, and the agreements that will be signed so that prospective franchisees can make an informed decision. Seeking guidance from a franchise consultant or attorney can be helpful during this process.

The relationship between a franchisee and a franchisor is based on shared goals and values and operates similarly to a mentorship. The franchisor, with their established brand and proven business model, guides you with the tools, training, and support you need to succeed. They share their knowledge and experience, helping you avoid common pitfalls and leading you towards success.

As the franchisee, you bring your drive, passion, and commitment to the table. You’re the one in action, making your business bloom in your local community. In return, the franchisor is heavily invested in your growth as it directly impacts the franchisor’s revenue. The franchisee contributes to the franchisor’s brand and expansion by following the franchisor’s business model and maintaining high-quality standards.

Franchise vs. Independent: Choosing the Right Path

When deciding to become a business owner, entrepreneurs need to make the choice between investing in a franchise or starting an independent company. It is important to understand the unique features, benefits, and challenges of each option.

Starting a business as an independent contractor involves creating a business plan from scratch and offering the freedom to make all the decisions while assuming higher risks due to the unproven nature of the business model. Building brand recognition and customer trust can be difficult and time-consuming. Independent businesses also have a higher failure rate compared to franchises as they often lack the support needed to succeed.

Franchising, on the other hand, offers an established brand with a proven business model. It provides brand recognition, operational systems, and continued support from the franchisor. Franchises tend to have a higher success rate compared to independent startups because they are surrounded by a support team and like-minded individuals who are invested in their success. Although franchisees must follow certain protocols and pay ongoing royalties, the stability and support they receive often outweigh  these obligations.

The Competitive  Edge: Franchising

Franchising offers several significant advantages over independent startups:

  1. Proven Business Model: Franchises come with a proven blueprint for success, eliminating the guesswork and allowing franchisees to start off on the right foot.
  2. Brand Recognition: Franchisees benefit from the established brand of the franchisor, saving time and effort needed to build a clientele base from scratch.
  3. Ongoing Support: Franchisees receive continuous support and guidance from the franchisor in marketing, training, and operations.
  4. Lower Risk: Franchising carries lower risks compared to startups. The established brand, proven business model, and franchisor support help mitigate risks.

Startups offer the potential for high rewards and the freedom of bringing an original idea to life without management limitations. However, the stability, support, and relative security of the franchise model can be attractive. This model presents a compelling case for entrepreneurs looking to mitigate risk while still reaping the rewards of business ownership.

Home Inspection: An Investment Opportunity Worthy of Consideration

Among the various franchise options available, a home inspection franchise offers an attractive business opportunity . With the growth in the real estate industry and increasing and consistent demand for quality home inspections, this business opportunity can be a profitable venture with the right franchise. The modest initial investment required for this industry opens opportunities for budding entrepreneurs keen on sound financial plannin g.

within the home inspection franchise experience continuous learning and professional growth. The franchisor provides the necessary training to stay up to date with the industry. It also provides networking opportunities with professionals and potential customers, expanding market reach and credibility.

Home inspection work is varied and engaging. Each inspection offers unique challenges, ensuring the work is never mundane. Moreover, a successful home inspection franchise can be scaled and expanded, thus providing opportunities for further growth and profitability.


At its core, franchising is a partnership: a collaboration that fosters mutual growth and success. It provides a unique blend of stability and opportunity, making it a compelling investment for entrepreneurs. If you decide to enter the home inspection market, expect fulfillment in protecting the health and wellness of consumers while ensuring honest transactions between sellers, real estate agents and buyers. Here’s to the world of franchising—one of shared success and endless possibilities!

Magda Ryan is a Franchise Partnerships Manager at WIN Home Inspection, the #1 ranked home inspection franchise company in the U.S. Boasting extensive knowledge in real estate, home inspection, and franchising, Magda takes pride  in writing content that shares her insights and expertise to educate others.

Franchising stock image by Eakrin Rasadonyindee/Shutterstock

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