Stay in the know. Subscribe to Currents

Top Tips for Choosing and Maximizing the Value of Your Domain Name

4 Mins read

Choosing the right domain name is crucial for your business when establishing your online presence. While cost considerations are important, finding value in your domain name is even more essential. Here are some tips to help you choose and maximize your domain name without breaking the bank.

Choose the Right Domain Registrar

Selecting the right domain registrar is your first step in getting the most value from your domain name. It’s important to compare prices and services different registrars provide to ensure you get the best deal. Look for reputable registrars like GoDaddy or that offer competitive pricing and reliable customer service.

Additionally, seek out promotional offers, discounts, or bundled packages to save on initial registration costs. Many registrars run special deals to help you get started without straining your budget.

Select Your Domain Name

Use a domain name generator to save time and generate authentic ideas for your business. These tools check domain availability and often offer filters to refine your search by length, popularity, or industry-specific terms. Enter keywords, and you’ll have a list of suggestions within seconds. This tool is handy for small businesses and startups with limited time and resources. Popular domain name generators include  and Bust A Name.

Explore a Wealth of Options

If you decide on a new web address, you’ll be pleasantly surprised by the many options available. Domain registry Identity Digital, for instance, has an impressive selection of TLDs across an array of topics for maximum versatility. The registry offers those TLDs via its registrar partners, allowing you to pick a memorable domain name that perfectly aligns with your brand and industry. The vast array of options ensures you find a domain name that suits your budget and captures the essence of your business.

Opt for New Web Addresses

Traditional Top-Level Domains (TLDs) can be expensive and competitive. Explore alternative domain extensions that align with your website’s purpose and industry and have the potential to be more cost-effective. These emerging new web addresses, such as .pro, .bio, .software, .tech, .press, and .us, are steadily gaining popularity among entrepreneurs and small businesses.

For example, “” sounds modern if you operate in the tech industry. A real-world example is, which effectively uses its entire brand name as its domain name, succinctly describing its services.

Unlock SEO Benefits

By incorporating relevant keywords before and after the dot in your web address, you can unlock significant SEO advantages for your website. Major search engines like Google and Bing consider web addresses a ranking factor in their algorithms. So, selecting a web address that includes keywords related to your business can substantially boost your website’s visibility in search results, driving more organic traffic and potential customers to your site. This modern web address also aids in conveying your business’s purpose to visitors, building trust and credibility.

SEO Expert and Consultant Fili Wiese comments, “ is the best domain name available for our niche. Our website’s purpose is clear to potential visitors who see us in Google search results and across the web. More importantly, our name helps search engines understand the purpose of our website. Using a new top-level domain is a superb strategy to build our brand, increase relevant site traffic, and ultimately drive conversions.”

Register your Domain for Longer Durations

Choose a multi-year registration option to save on long-term costs when purchasing your domain name. Many registrars offer discounts for longer registrations, making it a smart choice for entrepreneurs and small businesses.

Take Advantage of Domain Promotions

Stay vigilant for seasonal or special promotions offered by domain registrars. These promotions can provide opportunities to secure a new domain at a reduced price. Some deals even include free add-ons like email hosting, which can be valuable to your online presence.

For instance, has a special Cyber Monday Sale every November with exclusive domain discounts for popular domains such as .ai, and .app, and a significant discount on essential productivity tools like Google Workspace.

Research Expired Domains

Explore the market for expired domains that align with your brand’s identity. Thousands of previously owned domains become available daily, offering businesses unique opportunities to find valuable domain names that might have otherwise been unavailable.

Visit websites like or ICANN Lookup for essential information about domain ownership.

Set Automatic Renewals

Don’t risk losing your valuable domain due to missed payments of renewal fees. Set up automatic renewals to ensure your domain stays active without interruptions. Regularly review your payment methods to avoid any hiccups in the renewal process.

Bundle Domain and Hosting Services

Consider bundling your domain registration with hosting services from the same provider. Some hosting companies offer free or heavily discounted domain registration when you purchase a hosting plan, saving you money in the long run.

Hosting providers like Bluehost, HostGator, and SiteGround often offer domain registration services with hosting packages, simplifying managing both.

Use Domain Auctions

Participate in domain auctions where you can bid on valuable domains at competitive prices. Set a budget limit to avoid overspending during the bidding process. Domain auctions can be a great way to acquire premium domain names at a reasonable cost.

Explore domain auction platforms like Sedo, Flippa, or GoDaddy Auctions for buying and selling domain names.

Assess Domain Value

Stay informed about domain value estimation and trends with tools like Estibot or GoDaddy’s Domain Name Value & Appraisal. These tools consider various factors to estimate the potential worth of a domain name, helping you make informed decisions about renewals, acquisitions, or sales. While they provide insights into the domain’s value, remember also to consider current market pricing trends for more precise pricing decisions.

Your domain name is the digital face of your business, and making informed decisions about it is crucial. These tips empower you to choose and maximize your domain’s value while being budget-conscious.

Matt Overman leads sales efforts at Identity Digital. Before Identity Digital acquired Rightside, Matt led Rightside’s monetization and premium domain sales business. Matt previously served as General Manager of NameJet, establishing it as the premier auction marketplace in the domain name industry. He has also managed specialized sales efforts for five of the web’s top 10 registrars. Prior to joining Rightside, Matt held positions at Hotkeys and McCann Erickson in Seattle.

Domain name stock image by Bits And Splits/Shutterstock

Related posts

Methods to Check Database Corruption in SQL Server

6 Mins read
Database corruption in SQL Server, a Relational Database Management System, can pose a major threat to organizations’ functioning due to data loss…

The Generative Generation: AI, Chatbots and Financial Compliance

5 Mins read
In March 2023, SEC Chairman Gary Gensler described AI (Artificial Intelligence) as “the most transformative technology of our time, on par with…

Want Higher Profits and Morale in Your Business? Keep Your Employees

3 Mins read
Despite the existing data, many employers remain oblivious to the silent profit killer lurking within their companies: employee turnover. While attracting top…