Imagine a world where your sales team’s productivity takes off with the power of a single tool. In this in-depth guide, top CEOs and Customer Success leaders share how the right sales enablement tools can streamline processes, sharpen strategy, and drive results. Explore expert insights and proven strategies to transform your team’s efficiency and help you achieve measurable business growth.
Cut Demo-Creation Time with Demoboost
Using Demoboost has been a game changer for our sales team. Before, creating personalized demos took way too long, and we often missed opportunities because we couldn’t move fast enough. With Demoboost, we cut demo-creation time from weeks to just a couple of days. Now, we can quickly tailor demos to each prospect’s needs, which has made our sales process much smoother and more effective.
By delivering personalized demos faster, we converted more of these leads into paying customers. It’s boosted our sales effectiveness and helped us close deals faster.
Justin Smith, CEO, Contractor+
Boost Close Rate with Gong Insights
I’ve seen Gong completely transform how our team handles SEO service sales by recording and analyzing our client calls. The insights helped us identify that discussing case studies early-in conversations boosted our close rate by 32%, so now we train all new reps to weave success stories into their pitches naturally.
Joe Davies, CEO, FATJOE
Improve Sales Collaboration Using Notion
I recently implemented Notion as our central knowledge base, and it’s been a game-changer for our dev team’s sales collaboration. Our sales team can now instantly access technical specs and integration guides, cutting down back-and-forth emails with developers by about 70%. While it took us a few weeks to organize everything properly, the time saved in searching for information and reduced miscommunication has made it totally worth it.
Joshua Odmark, CIO and Founder, Local Data Exchange
Centralize Resources with HubSpot Sales Hub
A sales-enablement tool significantly boosted our team’s productivity by centralizing resources and simplifying content creation. After implementing HubSpot Sales Hub, workflow organization improved, offering a unified platform where sales reps could access relevant materials, templates, and sales scripts tailored to each stage of the buyer journey.
One notable feature was the automated email tracking and template storage, which allowed reps to quickly personalize and send follow-up emails while tracking engagement metrics like opens and clicks. This helped the team prioritize hot leads and reduce time spent on repetitive tasks. As a result, response times improved, and the team engaged more prospects without sacrificing personalization. The tool enabled data-driven follow-ups and directed focus on high-impact activities, ultimately increasing closed deals and saving time on routine tasks.
Travis Willis, Director of Customer Success, Aspire
Increase Follow-Ups with Salesloft
Let me tell you about my game-changing experience with Salesloft. Our sales team saw a 40% boost in client follow-ups after we rolled out the platform last year. The automated reminders nudged us to reach out at ideal times, which worked great for our international luxury-watch collectors.
We had a standout win with a client from Dubai who was interested in a rare Patek Philippe Nautilus. Through Salesloft’s engagement tracking, I noticed he opened my emails late at night EST. I adjusted my outreach schedule, and we landed the sale in just three days—a process that used to take weeks. The platform’s data showed that evening follow-ups got 3x more responses from our Middle Eastern clients.
My top tip for luxury sales teams would be to pick a tool that fits your specific market. For us, Salesloft’s ability to track email opens and schedule communications across time zones paid off. Sales expert Mark Roberge, former CRO of HubSpot, backs this up—he found that timing is critical in luxury sales, where clients expect a personal touch. You can start small with basic features and scale up as your team gets comfortable with the system.
Russ Vall, Co-Founder, MioJewelry
Streamline Communication with Freshsales
Our team’s productivity has greatly improved since we implemented Freshsales as our sales enablement tool. Freshsales provides a user-friendly interface that allows our sales team to manage customer relationships effectively and track interactions seamlessly. The ability to view all customer information in one place, including inquiries about our kitchen cabinets and custom cabinetry, has streamlined our communication process.
One of Freshsales’s standout features is its intelligent lead-scoring, which helps our team prioritize leads based on their engagement levels and potential for conversion. Freshsales automates follow-up emails and reminders, ensuring no potential lead falls through the cracks. This automation has significantly reduced the time spent on administrative tasks, allowing our team to dedicate more energy to building relationships and closing sales.
The reporting and analytics features also provide valuable insights into our sales performance, enabling us to refine our strategies and better align with customer needs.
Josh Qian, COO and Co-Founder, Best Online Cabinets
Automate Outreach with Dripify
Implementing sales-enablement tools has been a game-changer in refining productivity. For instance, LinkedIn automation with Dripify has transformed our outreach, allowing my team to focus more on building meaningful client connections. By automating repetitive outreach tasks, we’ve seen a 30% increase in engagement rates in just six months. This shift has not only elevated our efficiency but has also allowed us to bring more value to each client interaction, ultimately strengthening our client acquisition efforts.
Arvind Rongala, CEO, Edstellar
Boost Productivity with NetSuite Integration
Using third-party apps integrated with NetSuite has significantly boosted our team’s productivity. By adopting a custom CRM solution tailored to our needs, we’ve streamlined the sales process, reducing the time it takes to process orders and send invoices by 50%. This efficiency allows us to free up time for our sales coordinators to focus more on customer-centric activities, opening doors to creativity and innovation.
A notable case was when we reduced the order-processing time in one of our projects from 20-30 minutes per order to just under 10 minutes. This acceleration not only improved accuracy but also enabled us to scale operations smoothly without a proportionate increase in resource allocation. It proved invaluable in freeing up 60% of our team’s time for strategic activities.
By fostering a more connected environment where data from sales, finance, and operations seamlessly flows together in NetSuite, we can track project profitability in real-time. This real-time visibility has empowered our decision-makers with the information they need to act swiftly and effectively, further enhancing our productivity.
Louis Balla, VP of Sales & Partner, Nuage
Transform Learning with Master-O Gamification
As a leadership development consultant, I’ve seen Master-O’s gamification platform transform how our sales teams learn and engage with training materials. For example, one of our healthcare clients saw a 35% improvement in sales performance metrics after we implemented weekly team challenges that turned learning about new products into friendly competitions. I find it particularly effective how the platform’s real-time leaderboards and achievement badges tap into both individual motivation and team collaboration.
Barbara McMahan, CEO, Atticus Consulting LLC
Enhance Prospect Management with LinkedIn Sales Navigator
LinkedIn Sales Navigator is one of the sales-enablement tools that our sales team uses for prospect management and sales tracking. The tool gives us access to cutting-edge features, including advanced search, lead recommendations, and CRM integration.
These features are crucial for enhancing our team’s productivity. They enable our sales team to quickly find and connect with the right decision-makers at organizations that need our shipment-tracking services. Furthermore, we can also gain insights into their interests and connections, helping us personalize interactions with them.
In B2B prospecting, where relationship-building is crucial for closing a sale, using LinkedIn Sales Navigator helps streamline this process.
Steve Yang, COO, Channelwill
Boost Productivity with AI-Driven Tools
In my experience leading sales operations, implementing AI-driven sales enablement tools has significantly boosted my team’s productivity. One standout example was using Salesforce Einstein’s AI-powered lead scoring, which streamlined our focus on high-potential leads. This tool leveraged engagement data and historical trends, resulting in a 17% reduction in sales cycles for my team, effectively allowing us to close deals faster and allocate resources more efficiently.
Moreover, integrating AI-driven chatbots like Drift in our customer-service framework transformed how we managed routine inquiries. This technology provided instant, 24/7 support, freeing up our human agents to focus on complex, value-added interactions. As a result, response times improved, leading to higher customer satisfaction and an overall increase in operational efficiency. By automating repetitive tasks, my team redirected resources toward strategic growth initiatives, bolstering both team morale and output.
Ryan T. Murphy, Sales Operations Manager, Upfront Operations
Simplify Content Creation with Spekit
Sales enablement tools significantly enhance our team’s productivity by simplifying and accelerating the creation of sales content. This allows salespeople to devote more time to productive activities such as engaging with prospects, nurturing relationships, and closing deals. By providing easily accessible resources and streamlining workflows, these tools reduce the time spent on administrative tasks, enabling our team to operate more efficiently and effectively.
For instance, with Spekit’s content analytics and data visualizations, we can monitor the engagement and effectiveness of our sales enablement materials. This insight helps us understand their impact on sales performance and identify areas for improvement.
Spekit also enhances our ability to create and deliver in-app sales plays tailored for high-value accounts, target industries, and specific personas. Additionally, it supports MEDDIC sales content, ensuring our team is always equipped with the most relevant information. Importantly, we can make real-time updates to our playbooks as our sales strategy evolves, eliminating the delays associated with lengthy update cycles. This flexibility is crucial in a fast-paced sales environment, allowing us to stay ahead of the competition and respond quickly to market changes.
Rohit Bimbrahw, Founder, Home Healthcare Shoppe
Automate Lead Scoring with Brevo
Implementing Brevo as our go-to sales-enablement tool has significantly boosted our team’s productivity. Previously, our sales reps spent considerable time manually tracking interactions and following up with leads, which limited their bandwidth for high-touch engagement. With Brevo, we automated lead scoring and set up behavior-triggered emails that keep prospects engaged at every stage.
For instance, Brevo’s analytics allowed us to identify when leads were most engaged, enabling our team to focus their outreach efforts at the optimal time. By automating these touchpoints, our team could prioritize high-potential leads more effectively and close deals faster. This shift in focus has led to a 30% increase in conversion rates, illustrating how Brevo’s automation features free up our team to concentrate on building stronger client relationships and driving sales outcomes.
Mahesh Singh, Chief Marketing Officer, NimbleWork
Manage Client Communications with Outreach.io
We started using Outreach.io to manage our Shopify client communications, and honestly, it’s been a game-changer for our follow-up process. Instead of our team spending hours crafting individual emails, we now have personalized sequences that automatically share relevant case studies and optimization tips, which has helped us maintain relationships with twice as many store owners using the same resources.
Joshua Uebergang, Founder, Digital Darts
Track Sales Efforts with SalesRabbit
We use a product called SalesRabbit. They are a company based out of Utah and are the platform that we use to track our door-to-door sales efforts. With SalesRabbit, we are able to track all of our KPIs, as well as integrate custom algorithms that calculate things like sales/doors knocked, inspections/contracts signed, etc. It is a fantastic tool because not only do we need to make sure that the guys are hitting their numbers, but we can also see what areas they need extra training in.
There are also many other features that it is capable of, like digital contracts, location tracking, training material, company docs, leaderboards, CRM integrations, etc. All of these features together help the team stay focused, on track, and accountable for their performance. We HIGHLY recommend SalesRabbit for anyone in direct sales.
Drew Davis, Owner, Davis Roofing Solutions
Reduce Lead Times with Lusha and Apollo
I think there are many tools that help the sales process. On my current team and in previous roles, game-changers have certainly been lead generation tools such as Lusha and Apollo. Both of these programs are B2B databases that offer more reliable business leads.
I think a lot of time is often spent on cold calls and cold leads in general. The systems from both of these paid software reduce lead times and make more effective use of time, especially within smaller teams.
Emma Orr, Business Development Consultant, Winning Business UK Ltd
Access Content Quickly with Seismic
Seismic has been a game-changer for our sales team. Before its integration, our team struggled with finding the right content at the right time, but Seismic fixed that.
For example, a sales representative was once preparing for a big pitch, but they were spending too much time finding relevant content. After we introduced Seismic, the same representative was able to access the right information swiftly, in one place. This not only saved time but also helped him prepare better for the pitch, resulting in a successful deal.
It has improved our team’s efficiency and productivity by providing quick access to necessary content. It’s like having a personal assistant who knows exactly where everything is stored. This tool has truly taken the stress out of the preparation process, allowing our team to focus more on selling and less on searching.
Scott Chesarek, Co-Founder, J&S Transportation
Centralize Operations with ServiceTitan
Implementing ServiceTitan as a sales tool has significantly boosted our team’s productivity by centralizing everything we need for customer management, scheduling, and invoicing in one platform. Before ServiceTitan, our team relied on manual scheduling and paper-based invoices, which slowed us down and led to occasional errors. Now, with automated scheduling and customer histories at our fingertips, our technicians arrive at each job fully prepared, and our office staff can handle invoicing and follow-ups efficiently.
A specific example: When a customer requests a follow-up or additional service, ServiceTitan automatically logs the details, creating a smooth handoff between team members. This not only eliminates unnecessary back-and-forth but also provides customers with prompt, professional service. As a result, we’ve seen a clear improvement in response times and job completion rates, allowing us to serve more customers effectively without adding extra overhead.
Blake Beesley, Operations and Technology Manager, Pacific Plumbing Systems
Brett Farmiloe is the founder of Featured, a Q&A platform that connects brands with expert insights.
Sales stock image by Mer_Studio/Shutterstock
