While new data shows capital spending for small businesses slowly trending upward, inflation continues to be a major concern for small businesses, acting as a significant obstacle to expansion and reinvestment plans that increase profits. With rising prices impacting operating costs, technology investments are becoming more intentional—especially when it comes to fundamental office equipment like printers. Now that budgets are set for 2025, the coming year for small businesses will focus on continued efforts to make operations leaner and more efficient.
Gone are the days of the “one-size-fits-all” printer. Now, the industry is seeing a clear shift from larger A3 devices to smaller A4 models, particularly in sectors where space is a premium, like small medical offices and retail spaces. With new developments in A4 printing technology improving performance, color quality, and security, these smaller models are becoming even more attractive to businesses seeking versatility and efficiency.
Planning for 2025: budget, efficiency, and flexibility
As we approach 2025, small businesses are focusing on ways to make every dollar count, using smarter strategies to meet their operational needs. Rather than just cutting costs, many are reevaluating how to optimize their spending, particularly on equipment that directly impacts productivity and efficiency. This approach emphasizes the importance of flexibility—investing in adaptable, scalable tools that can support both current operations and future growth. Whether addressing space constraints, hybrid work setups, or ever-changing market demands, businesses are looking for solutions that do more than save money—they enhance resilience and position them for long-term success.
The trend toward A4 printers serves as a prime example. Furthermore, as businesses embrace remote work and decentralized operations, the need for printers that offer efficiency and smart technology, such as IoT integration, is paramount. Brother’s “for business” offerings, designed with efficiency in mind, are helping these businesses stay productive and secure without overspending. By equipping small businesses with the tools they need to thrive in a competitive landscape, these innovative solutions empower them to focus on their core operations while confidently managing their printing necessities.
Why one size no longer fits all
The traditional, all-encompassing A3 printer, designed to handle the demands of large print jobs, is increasingly out of place in environments where compactness, efficiency, and security are critical. A more adaptable solution is needed—one that aligns with each business’s specific use cases. A4 printers, with their compact designs and efficient functionality, are now favored for such settings. Not only are they smaller, but they also provide the necessary capabilities without overwhelming these tight, carefully managed environments.
With the cost of goods and services rising, small businesses are feeling the pressure to be more selective with their spending. Equipment, such as printers, has become a major expense in many budgets, and investing wisely is more critical than ever. Here are some examples of how different industries are prioritizing smaller, more efficient technology:
- Healthcare Offices: Small healthcare providers, like dental clinics and independent doctors’ offices, are choosing A4 printers that fit comfortably on a desk or countertop. These models still meet regulatory and operational needs without taking up too much space.
- Retail and Hospitality: Retailers and hotels are turning to under-the-counter A4 printers to keep printing capabilities within easy reach while freeing up counter space for customer engagement and transactions.
- Real Estate: For small real estate offices, where each square foot is vital, A4 printers provide a compact solution to manage paperwork, leases, and client documents, allowing agents to focus on sales rather than cumbersome office equipment.
These decisions reflect a broader trend toward tech that works well and supports bottom-line goals. When businesses are mindful of how their tools affect efficiency, they’re better positioned to weather economic uncertainty.
Security and efficiency go hand in hand
As printers become smaller, they’re also becoming smarter. By prioritizing security-first designs crafted for business needs, these printers guarantee safety, efficiency, and alignment with current data privacy standards. The shift toward A4 models doesn’t mean compromising on functionality—in fact, security measures like triple-layer protection are becoming standard in these devices. For small businesses that may not have dedicated IT departments, having robust, built-in security measures is key. These layers of protection safeguard against data breaches, network vulnerabilities, and unauthorized access, allowing small businesses to focus on growth rather than constant worry over cyber threats.
Finding the right fit for the future
In an era of rising costs, economic uncertainty, and evolving operational demands, small businesses are focusing on what matters most: secure, space-saving, and efficient technology that aligns with their business needs. This transition is not just about cost-saving but about adopting solutions designed for adaptability and long-term growth. As 2025 approaches, businesses of all sizes will be taking a closer look at their technology stack, ensuring that every investment serves the dual purpose of driving productivity, safeguarding data, and protecting the bottom line.
Fernando Maroniene is the Senior Director of Product Marketing at Brother International Corporation.