The Great Outdoors: Summer Shopping for Backyard Improvement
1 Mins read
As the summer season officially gets underway (on Memorial Day), consumers want to continue to fix up their yards. According to eMarketer’s…
Baby Fever Rising: What the Recent Baby Boom Means for Entrepreneurs
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For the first time since 2014, the U.S. birthrate increased in 2021. According to provisional data released by the National Vital Statistics System, part…
Online Shopping, Still Nesting, and More: Consumer Attitudes, Part 2
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Last week we talked about the latest Consumer Pulse survey from McKinsey & Company. Here are some additional highlights from the report. Shoppers are…
Guess Who’s Shopping? The Latest on Consumer Attitudes
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The latest Consumer Pulse survey from McKinsey & Company shows that consumers are of two minds—embracing new habits and reverting to old…
Survey Says: The State of Small Businesses
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Although last week was Small Business Week, we honor small business owners every day. Here are the results of several studies about…
Sticker Shock: Consumers are Dining Out Less, But Spending More
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We last checked in on the restaurant industry a few months ago, reporting that January visits were down 2%. That decline stuck….
The Sporting Life
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We’re in for “the most normal spring sports season in three years,” says The NPD Group, a consumer research company. It reports…
Lights, Camera, Action = Sales, Video Marketing Tool for Small Businesses
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Why video marketing is a powerful tool for small businesses. The newest Wyzowl’s State of Video Marketing Survey reveals the continued effectiveness…
Talking Teens: Gen Z Spending Rises
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One of my favorite surveys was just released. The Piper Sandler Taking Stock with Teens report comes out twice a year. This…
Under Construction: Price Sensitivity Rises in Home Improvement Category
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Throughout most of the COVID-19 pandemic, rising prices didn’t affect consumer demand for “core kitchen and bath improvement products.” This, according to…
