CurrentTrendsMeet the Alphas: Buying Power in the Hands of 11-year-olds By Rieva Lesonsky March 6, 2023 1 Mins read The Alphas are the newest generation now being “watched” by business marketers. Starting where Gen Z ends, the Alphas were born around… Read more
CurrentTrends2023: A Good Start for Retail and Restaurants By Rieva Lesonsky February 27, 2023 1 Mins read Retail sales spiked last month—up 1.5% from December and 4.8% higher than January 2022, according to the National Retail Federation (NRF). This… Read more
CurrentTrendsAre You Selling to DINKWADs? By Rieva Lesonsky February 20, 2023 1 Mins read DINKWADs have a lot of money to spend. As do DINKs. Both are just the latest acronyms to describe a specific slice… Read more
CurrentTrendsWhat Shoppers Want on Amazon By Rieva Lesonsky February 13, 2023 1 Mins read If you own a retail store or an e-commerce website, most retail experts recommend you also operate an Amazon store. New York… Read more
CurrentTrendsRetail Therapy: Trends from the NRF Show By Rieva Lesonsky February 6, 2023 1 Mins read Welcome to February! One of my favorite weekly reads is Bob Phipps’s blog on retail topics. It’s typically packed with smart, actionable advice…. Read more
CurrentTrendsPost-Holiday Reality Check By Rieva Lesonsky January 30, 2023 1 Mins read Last month I told you that holiday sales for the Thanksgiving shopping weekend exceeded expectations. And while that was true, overall, the… Read more
CurrentTrendsAll That Is Beautiful: The Booming Business of Beauty By Rieva Lesonsky January 23, 2023 1 Mins read We noted last summer that the beauty business had made up all the sales losses it suffered during the pandemic. Since then,… Read more
CurrentTrendsNew Year, New Laws By Rieva Lesonsky January 16, 2023 2 Mins read New rules and regulations that impact small businesses are introduced almost every year, making it challenging for busy small business owners to… Read more
CurrentTrendsAre You a Kidult? By Rieva Lesonsky January 9, 2023 1 Mins read “Kidults” are keeping the toy industry afloat right now, according to a report from NPD Group. This cohort, defined by NPD as… Read more
CurrentTrendsAre You Ready for Super Saturday? By Rieva Lesonsky December 16, 2022 1 Mins read Retailers, are you ready for Super Saturday? The National Retail Federation (NRF) predicts a record-setting 158.5 million consumers will shop this Saturday,… Read more