From the easy “Buy Now” button to a “View Portfolio” link, here are 11 answers to the question, “Can you share your most effective online CTAs that boost sales and increase revenue for small businesses?”
Buy Now
Include a prominent “Buy Now” button on your website as an effective online sales CTA for small businesses. It makes it simple for customers to take action and make a purchase, increasing the likelihood that they will complete a sale. It is critical to place it prominently, such as above the fold, and to make it easy to find. Additionally, including a sense of urgency, such as a “limited-time offer” or “only a few left in stock,” can increase conversion.
Axel Hernborg, Founder & CEO, Tripplo.com
Get Instant Access
“Get Instant Access” is a powerful CTA because it presents an intriguing opportunity without being too forceful. This can work particularly well with newsletter sign-ups, especially since they cost nothing. That being said, newsletter sign-ups can give their subscribers exclusive information that isn’t included on the website, which can help with acquiring paying customers.
Miles Beckett, Co-Founder & CEO, Flossy
Book a Free Consultation Call
After testing several iterations, the CTA “Book a Free Consultation Call” has proven to be the most effective. The CTA has been highly successful in reassuring our leads while providing an opportunity to discuss solutions without a binding commitment. We highly recommend implementing such an initiative at any place of business! Those who take the time to book these calls often become our recurring customers who really value the personal approach and effort.
Michael Sena, Founder & CEO, SENACEA
Learn More
The “Learn More” CTA attracts potential customers who want a little more information before they are ready to make a financial decision. It is a low-commitment way for customers to find out more about your product or service and how it works. “Learn More” is effective because it sets the expectation that the customer journey will be smooth and stress-free.
Shawn Plummer, CEO, The Annuity Expert
See Related Products
A related product CTA is an extremely effective online sales tool. We placed this type of CTA on an item’s page, directing customers to other products that complement the one they are looking at.
For example, if your customer is looking for a table, you can offer that customer a set of chairs. This allows customers to quickly add more items to their cart, boosting the total amount of money they spend. Additionally, it allows you to increase your average order value, which is always a good thing for business owners to see.
Luciano Colos, Founder & CEO, PitchGrade
Lock in My Lifetime Discount Now
The CTA “Lock in my discount for life now!” or “Lock my special rate now!” will boost sales and increase revenue in a small business. This CTA creates a sense of lack and urgency because you are offering the lifetime discounted price only for a limited time. Everyone wants to lock in a good deal that gives them considerable savings, so this CTA will convey the urgency to act now to avail of lifetime savings.
Peter Hoopis, Owner & CEO, Peter Hoopis
Enter Your Email for a Percentage Off
If you want to boost sales, include a promotional CTA on your website. For instance, have customers enter their email address to receive a percentage off their purchase.
This CTA is beneficial to your business for multiple reasons. One, you now have their contact information that you can send marketing emails to. Two, you’ve increased the likelihood of them making a purchase since you’ve given them an incentive. And lastly, there’s a chance they’ll refer their friends and family to your website due to their positive experience. This CTA is a smart way to increase revenue.
Kim Walls, CEO & Co-Founder, Furtuna Skin
Share the Love
A “Share the Love” customer referral program is one CTA that is sure to boost sales and revenue, as well as the customer base. Anything free is immediately the center of attention. A bold font customer referral program link on any main or home page will capture the attention of any browser. It will also motivate customers to share the value with someone they know will use it, versus the hit-or-miss luck of mass-sharing it on social media.
Annu Daniel, CEO, Elohim Company
Sign Up Now and Get 50% Off Your Next Purchase
With drafting the perfect Call to Action (CTA), the most important thing is to give your potential customer a value proposition that they can’t resist. For us, we have always found the idea of offering a special discount as part of our CTA quite effective.
We are a health and wellness publication with several affiliate products on the site. The goal is to offer our readers detailed information on several health-related areas so that it’s easier to make the sale when we recommend products since we have already built that trust. But despite this, we have realized that a large percentage of our readers will typically take action if they believe there is some monetary value for them. Therefore, the discount offer ranks as one of our best-performing CTA approaches.
Logan Nguyen, Co-Founder, MIDSS
Limited Time Offer
Use urgency CTAs, like “limited stocks available” or “limited time offer,” in order to drive impulse buying among consumers. You want customers to buy your product now, not later. This means that your CTA should invoke a sense of urgency or scarcity that will make them complete the purchase as soon as possible and not just simply add it to their cart for later. The sooner you get them to act, the fewer chances there are for them to get distracted by the competition or other things that make them forget about you.
Garrett Smith, Head of Local SEO, GMB Gorilla
View Portfolio
Your new customers want to view your portfolio or case studies of past customers. Testimonials, submitted materials showcasing your work, and case studies highlighting successes can all be included in your portfolio. Once you’ve shown them you can deliver on your promises, they’ll be able to depend on you to behave similarly when they buy your product. For instance, “View Portfolio,” “Look at Our Work,” and “View What We’ve Achieved for Clients Just Like You.”
Inga Broerman, VP of Marketing, BluLogix
Brett Farmiloe is the founder of Terkel, a Q&A platform that connects brands with expert insights.
CTAs stock image by iamwayclick/Shutterstock
