TikTok has grown to become one of the most popular social media platforms today. With over 1 billion active users worldwide, it has become a game-changer in the world of marketing.
Brands have started to leverage the platform’s popularity and user engagement to reach their target audience and grow their businesses. However, with so much content on the platform, standing out and gaining traction can be difficult. That is where TikTok marketing strategy comes in.
So here are 7 TikTok marketing strategy hacks for maximum brand growth you can implement today.
Hit Your Target Audience with Killer Content
Targeting the right audience with valuable content is one of the key aspects of any successful TikTok marketing strategy. With so much competition on the platform, creating content that resonates and provides value to your audience is critical.
Understanding your audience’s interests, behaviors, and preferences can help you align your content to their needs and ensure it stands out in their feeds and hence, go viral on TikTok. By creating content that speaks directly to your target audience and provides them with value, you can establish a loyal following and drive engagement, leading to increased brand awareness and growth on the platform.
Be a Trendsetter, Not Just Trend-Follower
While it’s essential to follow the latest trends on TikTok to stay relevant and engage with the platform’s community, being a trendsetter can set your brand apart from the competition. Creating original content and starting your own viral trends can help you establish a unique identity and make a lasting impact on TikTok’s user base.
By putting a fresh spin on existing trends or coming up with new and innovative ideas, you can captivate your audience and create a buzz around your brand. Being a trendsetter requires creativity, authenticity, and a deep understanding of your audience’s interests and preferences.
Guess’ #inmydenim challenge was a huge success that helped to establish the brand as a trendsetter on the platform. The challenge encouraged users to showcase their own unique style by creating short videos of themselves wearing Guess denim clothing. The challenge quickly went viral and garnered millions of views, with users from around the world participating and sharing their own unique takes on the challenge.
Leverage Influencer Partnerships on TikTok
Partnering with influencers on TikTok can be a highly effective way to boost brand awareness, reach new audiences, and drive engagement. Influencers have small to large followings that are trusted by their audiences, making them powerful advocates for brands. By leveraging influencer partnerships on TikTok, you can tap into their existing audience and benefit from their creative and engaging content.
When working with influencers, finding those who align with your brand values and have a similar target audience is important. This ensures the partnership is authentic and resonates with the influencer’s followers.
Gymshark is one of the prime examples that has been successful in influencer partnerships on Tiktok. For instance, Gymshark partnered with micro TikTok creators who have a small following but higher or equal engagement rates as mega-influencers. Leveraging on their audiences and expertise, Gymshark could promote its brand and products to millions of people without breaking the bank.
Post with Consistency and Authenticity
TikTok’s algorithm favors accounts that post regularly, so creating a content schedule and sticking to it is essential. But more than consistency is needed to cut it – your content must also be authentic and resonate with your audience.
Authentic content is genuine and relatable, and it shows your followers the human side of your brand. By sharing behind-the-scenes footage, showcasing your brand’s personality, or telling your story, you can build a connection with your audience and foster a loyal following.
Tick Tock, Timing Matters: Nail the Timing Game
Timing is important when it comes to maximizing the impact of your TikTok posts. The best time to post on TikTok can vary depending on your target audience and the type of content you’re sharing.
For example, if you’re targeting a younger demographic, posting in the late afternoon or evening may be more effective since this is when they are most active on the platform. Similarly, if you’re sharing content that is relevant to a particular day or event, posting at least a few days in advance can help maximize engagement.
It’s also important to pay attention to TikTok’s algorithm and how it affects your content’s visibility. By experimenting with different posting times and analyzing your engagement metrics, you can determine the optimal timing for your posts and make sure your target audience is seeing your content.
Striking a Balance Between Entertainment and Promotion on TikTok
TikTok is a platform that is all about entertainment and creativity, and finding a balance between entertainment and promotion is essential for success. While you want to promote your brand and products, it’s important to do so in a way that feels natural and not overly salesy.
One effective strategy is to create content that is entertaining, informative, and relevant to your brand’s values and messaging. This could involve creating humorous skits, showcasing behind-the-scenes footage, or collaborating with other creators to create unique and engaging content. Remember, TikTok is a platform for fun and creativity, so don’t be afraid to experiment with new ideas and let your personality shine through.
Let Your Content Speak for Itself by Using Closed Captions
Closed captions not only make your content more accessible to viewers with hearing impairments, but they also increase watch time and help your videos stand out in a crowded feed. TikTok’s algorithm also favors videos with closed captions, as it considers them to be more engaging and higher-quality content.
You can use TikTok’s built-in captioning tool to add closed captions to your videos or upload your own captions. Make sure also to use relevant hashtags and keywords in your captions to increase the chances of your content being discovered by a wider audience.
In conclusion, TikTok has become a powerful platform for small businesses and brands to reach their target audience and drive growth. Businesses can increase their visibility, engagement, and brand awareness on the platform by leveraging the right marketing strategies. With these 7 TikTok marketing strategy hacks in mind, businesses can unlock the full potential of TikTok and take their marketing efforts to the next level.
Ivan Leong is the founder of ThatsIvan, where he helps content creators, brands, and businesses grow their social media presence organically, and produce viral content at a large scale. Ivan’s background is a content creator who has achieved over a billion views across various platforms.
TikTok stock image by DANIEL CONSTANTE/Shutterstock