As 2025 unfolds, I’m more excited than ever to share insights on what’s trending in the franchise world, especially in the dessert industry. At Mindy’s Munchies, we’ve been working hard to stay ahead of the curve by listening to our customers and responding to the market. While some trends are classic staples, others are reshaping how franchise owners can drive growth and foster community connections.
Here are some key trends that franchise owners, particularly in the dessert space, can look forward to this year.
1. Hyper-Local Customization
One of the most noticeable trends is the shift toward hyper-localization. Today’s consumers love to see brands cater to local tastes and traditions, and dessert franchises are no exception. While keeping brand identity consistent is vital, allowing franchisees to personalize certain aspects can create a unique and locally loved experience. For example, we’re experimenting with local specialty treats inspired by each franchisee’s region, from regional flavors to holiday-specific creations.
Customization doesn’t have to mean reinventing the menu; it can be as simple as featuring local ingredients, creating a neighborhood-focused loyalty program, or incorporating designs that pay homage to local icons. This trend gives franchisees the flexibility to be a community favorite while reinforcing the brand’s identity.
2. Plant-Based and Health-Conscious Options
There’s no doubt about it—health-conscious consumers are reshaping the dessert industry. While we all love our classic chocolate-covered treats, there’s a growing demand for healthier alternatives. Plant-based ingredients and allergen-friendly options are becoming must-haves rather than nice-to-haves.
We’ve seen success introducing items like dairy-free chocolates and nut-free dessert options, and we plan to expand these offerings. For dessert franchisees, incorporating plant-based, low-sugar, or organic options can attract a wider audience without compromising on taste. This also opens opportunities for limited-time offerings that test new ingredients and gauge customer interest before rolling them out broadly.
3. Omnichannel Experience and Digital Integration
An omnichannel approach is no longer just for big-name retailers—it’s also becoming a crucial strategy for dessert franchises. Customers want convenience, whether it’s through online ordering, curbside pickup, or in-store digital experiences. This year, we’re focusing on making it easy for customers to order our treats from wherever they are, whether it’s via our website, third-party delivery services, or a mobile app.
In 2025, we’ll likely see more franchisees equipped with integrated POS systems that streamline orders from multiple channels and optimize inventory management. Digital integration also supports personalized marketing efforts, enabling franchisees to engage customers with special offers, birthday treats, or rewards programs. Investing in digital tools may seem daunting initially, but the benefits of a streamlined customer experience and a stronger online presence are well worth it.
4. Sustainable Sourcing and Packaging
Sustainability has become a driving factor for consumers, especially younger generations who are increasingly focused on making eco-friendly choices. Franchisees are now, more than ever, being asked to consider sustainable sourcing and packaging practices. At Mindy’s Munchies, we’ve taken steps to incorporate compostable packaging options and are exploring partnerships with vendors who share our commitment to environmental responsibility.
While sustainability initiatives require an upfront investment, they resonate with today’s customers and can boost brand loyalty. Dessert franchisees can consider biodegradable wrappers, recyclable boxes, or partnerships with local suppliers who prioritize ethical sourcing. Eco-friendly initiatives not only appeal to consumers but also support long-term cost savings.
5. Seasonal and Limited-Time Offerings
Seasonal and limited-time offerings (LTOs) have always been popular, but in 2025, they’re expected to be more important than ever. Seasonal treats generate excitement, create urgency, and encourage customers to visit frequently. Last year, our Halloween-inspired “Spooky Treats” became a customer favorite, driving foot traffic and online orders.
Incorporating LTOs allows franchisees to refresh their offerings without overhauling their menu. Special releases for holidays, regional events, or even “dessert of the month” concepts can keep customers coming back for something new. LTOs can also give franchisees the flexibility to experiment with trending ingredients or unique flavors that make the store feel fresh and exciting.
6. Enhanced Community Engagement
Dessert franchises are perfectly positioned to become community hubs, and in 2025, franchise owners are increasingly expected to engage with their communities in meaningful ways. At Mindy’s, we’ve seen firsthand how participating in local events, supporting charity drives, and hosting store events have helped build loyal followings in each of our locations.
Community engagement isn’t just about goodwill; it’s also a smart business strategy that fosters customer loyalty. Many franchisees are finding success with initiatives like “Local Heroes” programs, supporting local causes, or organizing family-friendly events. This trend highlights the importance of positioning franchise stores as integral parts of their communities.
7. Franchisor-Franchisee Collaboration
Finally, one of the most impactful trends is the deepening collaboration between franchisors and franchisees. The dessert industry is fast-paced and constantly evolving, and franchisees are on the front lines, gathering valuable insights from customer interactions. This year, I’m especially excited to work more closely with our franchisees on product development and marketing strategies.
Collaboration allows franchisees to share best practices, discuss customer feedback, and voice their unique challenges and opportunities. When franchise owners and franchisors communicate openly and work together, it leads to innovation that benefits the entire brand. In 2025, expect to see more joint meetings, feedback sessions, and collaborative problem-solving, which ultimately leads to more successful franchise operations.
Looking Ahead
With new trends shaping our industry, 2025 promises to be an exciting year for franchise owners, especially in the dessert space. From local customization and health-conscious options to digital integration and enhanced sustainability, these trends offer pathways for growth and differentiation. At Mindy’s Munchies, we’re committed to supporting our franchisees as they embrace these trends and look forward to another year of sweet success together.
Whether you’re a prospective franchisee or an established dessert shop owner, these trends offer valuable insights for a thriving franchise in 2025 and beyond. Let’s make it a fantastic year for dessert lovers everywhere!
Harry Mosca is the Chief Operating Officer of Mindy’s Munchies.
