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Rieva Lesonsky

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CurrentStartupTrends

Small Businesses Didn’t Just Survive in 2025—They Flourished in Smaller Cities

By Rieva Lesonsky
December 30, 2025
3 Mins read
For years, we’ve been told that America’s biggest cities are the epicenters of entrepreneurship. They attract the talent, capital, and headlines. But…
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CurrentManage

Group Health Insurance is Hurting Small Businesses. It's Time for a New Approach.

By Jack Hooper, CEO and co-founder, Take Command
December 29, 2025
3 Mins read
Offering competitive health benefits is still one of the biggest challenges facing small businesses. According to the 2025 Employer Health Benefits Survey from KFF, 59% of small firms…
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CurrentMoney

Returns Are Costing Retailers Nearly $1 Trillion—Here’s What’s Driving the Surge

By Rieva Lesonsky
December 24, 2025
3 Mins read
Even in a strong retail season, there’s one predictable—and costly—problem that never seems to budge: returns. And they’re not just nibbling at…
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CurrentManageTrends

A Look Ahead at the Employee Engagement Trends Shaping 2026

By Kris Snyder, Chief Revenue Officer (CRO), Ninety.io
December 23, 2025
5 Mins read
After a decade of declining employee engagement, the cracks in traditional management models are growing. Gallup reports that employee engagement has fallen…
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CurrentStartupTrends

How Your Startup or Small Business Can Succeed in 2026

By Rieva Lesonsky
December 22, 2025
3 Mins read
How Small Business Can Win in 2026, an important report from LinkedIn, offers an optimistic outlook for the future of small businesses. But,…
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CurrentTechnology

Predictions 2026: What AI Will Really Mean for Small Businesses

By Rieva Lesonsky
December 22, 2025
9 Mins read
Artificial intelligence is rapidly becoming part of how small businesses operate—but not everyone is on board yet. Survey results vary (see below…
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CurrentMarketingTrends

Super Saturday Still Matters, But the Real Holiday Surge May Come After

By Rieva Lesonsky
December 19, 2025
2 Mins read
Retailers are looking forward to Super Saturday, which is tomorrow (12/20). But will it be as lucrative as anticipated? Likely yes. The…
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CurrentMoney

Why Some Businesses Are Thriving While Others Struggle: Inside the K-Shaped Economy

By Rieva Lesonsky
December 19, 2025
7 Mins read
You’ve probably heard people talking about the “K-shaped economy”—and if you’re a small business owner, you may be wondering what it actually…
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CurrentJust In!Marketing

A Practical Guide to Using AI for Content Marketing and SEO—Without the Hype

By Rieva Lesonsky
December 18, 2025
2 Mins read
For many small business owners and solopreneurs, AI feels like it’s moving faster than their ability to keep up. New tools, new…
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CurrentMoneyTrends

2026 Predictions & Insights, Part 2: Money, Financing, and the New Rules for Small Businesses

By Rieva Lesonsky
December 18, 2025
21 Mins read
If Part One of this year’s Predictions series focused on how small businesses are building, growing, and adapting, Part Two gets right…
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