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Alexia McKay

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Articles
CurrentMarketing

PR Beyond Media Placements

By Alexia McKay
December 19, 2023
5 Mins read
Media attention is critical to the effectiveness of your small business’s PR campaign, but it should not be the sole indicator of…
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CurrentManage

7 Top Tips to Help You Cope With Seasonal Affective Disorder

By Fresha
December 19, 2023
4 Mins read
SAD, more commonly known as the ‘winter blues,’ is a seasonal depression that usually occurs during daylight savings, and whilst the exact…
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CurrentMoney

15 Overlooked Revenue Streams for Small Business Owners to Consider

By Brett Farmiloe
December 19, 2023
7 Mins read
In search of untapped financial opportunities, we’ve gathered fifteen unique perspectives from business owners to directors, revealing overlooked revenue streams for small…
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CurrentLead

Is Thought-Leadership For You? Let’s Find Out

By Chan Desai
December 19, 2023
3 Mins read
Thought leaders have uniquely out-of-the-box opinions on current events and trends happening within their industry, but they also go one step further…
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CurrentStartup

2024 Hottest Business Ideas, Trends & Markets

By Rieva Lesonsky
December 18, 2023
1 Mins read
Register for the SCORE LIVE webinar, 2024 Hottest Business Ideas, Trends & Markets. In this webinar, we’ll talk about breakthrough small business…
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Just In!Trends

In Search of Unicorns

By Rieva Lesonsky
December 18, 2023
2 Mins read
In the land of startups, Unicorns are considered the ultimate symbols of success. However, the past year of economic challenges has been…
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CurrentTrends

Beauty Buzz

By Rieva Lesonsky
December 18, 2023
1 Mins read
The beauty market (skincare, fragrance, makeup, and haircare) is expected to top $450 billion in revenues this year, according to McKinsey. In…
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Just In!Manage

Should You Hire Internationally?

By Rieva Lesonsky
December 18, 2023
1 Mins read
When hiring, do you consider hiring overseas employees? Gusto recently conducted a survey about hiring internationally. Highlights of their findings: SMBs that…
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CurrentMarketing

Using Experiential Marketing to Reach Niche Audiences

By Ray Sheehan
December 18, 2023
4 Mins read
Every small business owner knows that the key to increasing sales is connecting with the right consumers. Members of the targeted demographic…
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CurrentMarketing

23 Insightful Tips On the Best Use of Social Media for Small Businesses

By Brett Farmiloe
December 18, 2023
11 Mins read
To help small businesses maximize their social media presence, we’ve gathered twenty-three insights from Founders, CEOs, and other industry leaders. From hosting…
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