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Melissa Pepin and Corry Frazier

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Strategies for Small Business Owners to Navigate Election Season Confidently

By Melissa Pepin and Corry Frazier
October 8, 2024
4 Mins read
As an unprecedented election approaches, small businesses are bracing for economic uncertainty driven by shifting policies and market volatility. With less than…
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CurrentTechnology

5 Steps for Securing Your Business in the Digital Age

By Rinki Sethi, BILL
October 7, 2024
3 Mins read
In an increasingly digital world, cybersecurity is no longer a concern exclusive to large corporations. Cybersecurity has also become a critical issue…
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CurrentTrends

Merry & Bright: Holiday Shopping Retail Report

By Rieva Lesonsky
October 7, 2024
2 Mins read
Deloitte recently released its annual holiday retail forecast, predicting, “Holiday retail sales are likely to increase between 2.3% and 3.3% this year,”…
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CurrentMarketing

18 Success Stories of Hyper-Personalized Marketing Campaigns

By Brett Farmiloe
October 3, 2024
14 Mins read
Diving into the world of hyper-personalized marketing campaigns, we’ve gathered success stories from CEOs and Chief Marketing Officers to showcase the impact…
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Current

Providing a Consistent Customer Experience Across Brand Touchpoints Using AI

By Dev Nag
October 2, 2024
4 Mins read
In today’s hyper-connected world, customers interact with brands across numerous platforms — be it social media, email, live chat, or phone. They…
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CurrentManageMarketing

The Art of the Apology

By Thomas Mustac
October 2, 2024
3 Mins read
When business failures occur, the companies involved often offer explanations. They reveal the misstep or breakdown in a process that caused the…
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CurrentMarketingMoney

Why is Everyone Raising Subscription Prices? Understanding the Trends and Navigating the Challenges

By Guy Marion
October 1, 2024
6 Mins read
In 2024, subscriptions are undergoing a notable shift: rising prices are becoming the norm rather than the exception. As businesses grapple with…
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CurrentMoney

Capital Stacking Offers Small Business Owners a Great Alternative Funding Option

By Sara Weldon
October 1, 2024
3 Mins read
Small businesses face unique challenges when it comes to securing funding, underscored by a recent survey from the Federal Reserve’s Small Business…
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CurrentLead

How Does Self-Awareness Contribute to Emotional Intelligence in Leadership?

By Brett Farmiloe
September 30, 2024
15 Mins read
Exploring the transformative power of self-awareness in leadership, we’ve gathered insights from CEOs, co-founders, and various other executives. Starting with recognizing your…
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CurrentLeadTrends

Words You Should Never Say Again

By Rieva Lesonsky
September 30, 2024
2 Mins read
Most of the trends we cover here are ideas for you to contemplate and/or implement. This one is a bit different. Glassdoor recently…
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