Welcome to the Era of “Interest Media”
3 Mins read
Every January, the National Retail Federation (NRF) hosts Retail’s Big Show in New York City. In one of the breakout sessions at…
Gen Z Isn’t Chasing the Ladder: What Small Businesses Can Learn from Insurance’s Talent Crisis
5 Mins read
In a time of TikTok side hustles and post-pandemic pivots, the playbook for what makes a good job “good” is unraveling, being…
How Fashion and Beauty Brands are Dominating Live Commerce (and What You Can Steal from Them)
4 Mins read
Fashion and beauty didn’t adopt live shopping; they defined it. From TikTok takeovers to slick on-site tutorials, these industries have turned video…
Is Now a Good Time to Start a Business? Advice for Startups and Existing Small Business Owners
3 Mins read
The start of a new year often brings a surge of motivation—especially for people thinking about starting a business. The first months…
The New Playbook: How Emotional Connections Drive Customer Engagement & Loyalty
4 Mins read
The best customers are the ones who keep coming back. They purchase a product they love, enjoy an incredible meal at a…
How to Build Trust in Your Online Business
3 Mins read
Building trust in a completely online business presents unique challenges. Since nearly all interactions occur on-screen, brands must earn credibility through clarity,…
Is TikTok Now Safe to Use? A Small Business Funder Urges Caution
1 Mins read
Are you a current TikTok user, or were you waiting for the China-founded company to be sold before signing on? If you…
Why AI Is Making Waves In The Job Market
3 Mins read
Since its inception, artificial intelligence (AI) has become one of the hottest topics. While many people were impressed by its capabilities, many…
How ICE Activity Is Disrupting Small Businesses—and Local Economies—Across the U.S.
8 Mins read
Editor’s note: This article reflects reporting and firsthand accounts from business owners, residents, and national media. Small businesses are built on predictability—knowing…
Beating the January Sales Crunch
3 Mins read
For many small business owners, January is one of the toughest months of the year. After the expense-heavy holiday period, they enter…
