7 Best Uses of OCR Tools in Digital Marketing
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If you want to succeed in digital marketing, you need to be efficient. Optical Character Recognition (OCR) is one of the top…
Inclusive Marketing Strategies: Reaching Diverse Audiences Authentically
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In the ever-evolving landscape of marketing, businesses are recognizing the importance of inclusivity in their strategies. As the world becomes more interconnected,…
15 Valuable Financial Management Tools for Small Businesses
7 Mins read
Navigating the financial complexities of a small business can be daunting, but the right tools make all the difference. We’ve gathered insights…
Millennials on the Move
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Generations are on the move—to the cities and the suburbs. Business Insider reports, “Compared with Gen Xers and baby boomers, a much…
Holiday Hurrah: Measuring the Impact of Holiday Sales on America’s Small Businesses
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The holidays are big business. That’s not going to come as a shock to anybody — but, just how important are they…
How to Pull Out A Successful Campaign With Influencer Gifting
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In 2022, small businesses and brands shelled out $16.4 billion to fund influencer marketing campaigns. A study in the Harvard Business Review…
How Overhiring Happens and How to Avoid It
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Running a successful enterprise is a balancing act. You must evaluate the needs and wants of staff and customers alike, and meet…
New Year, New Logo: How SBOs Can Express Their Creative Identity in 2024
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For small businesses, identity is everything. From tone and messaging to website design, and even color palette, how you choose to show…
How to Find the Right Spokesperson for Your Organization
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In the dynamic landscape of public relations and organizational representation, the selection of a spokesperson stands as a pivotal decision with far-reaching…
Have You Figured Out These Corporate Event Logistics?
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Organizing a corporate event can be a daunting task, especially if you have never planned one before. It takes careful planning, attention…
