Resetting the Culture: Why “Connectors Get Paid” Is the Future of Networking
3 Mins read
We live in a time where attention is currency, self-promotion is rampant, and true generosity is often overshadowed by the hustle of…
How To Be a Sought-After Thought Leader
4 Mins read
Small business leaders typically hold many titles. Every day, they operate as CEO, CFO, product development lead, collections agent, human resources manager,…
The Power of Financial Automation
2 Mins read
Over a decade ago, I interviewed a young entrepreneur launching a new payroll service for small businesses. When I asked why—given the…
4 Sales & Marketing Tips To Take Your Small Business Further
4 Mins read
Running a small business usually means wearing many hats—owner, manager, marketer, and salesperson all at once. Our software company started as a…
It Will be a Jolly Holiday for Online Businesses
2 Mins read
Adobe just released its 2025 holiday season online shopping forecast, covering the period from November 1 to December 31. A Glowing Holiday…
Protecting Your Brand: How Scammers Can Use Your Small Business’s Name to Commit Fraud
4 Mins read
Running a small business requires dedication and long hours to ensure profitability and maintain positive relationships. However, fraudsters can undermine these efforts…
Winning in a Downturn: Why Visibility Matters More Than Ever
2 Mins read
Every downturn forces companies to make a choice: pull back and wait it out or stay visible and keep pushing forward. During…
From Invisible to Unmissable: Preparing Your Business for Early Holiday Shoppers
6 Mins read
Small businesses that don’t strategize for the shift in new shopping behaviors risk becoming invisible when the holiday rush starts. This year,…
Customer Journey Mapping 101: A Small Business Guide
4 Mins read
Running a small business means every customer interaction counts. Customer journey mapping helps you deconstruct and understand these interactions, helping you turn…
Emotional Branding: How to Do it Right
2 Mins read
“Connecting with consumers on a rational level is no longer enough,” according to Mintel, a global market intelligence and research agency. Instead,…
