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Rieva Lesonsky

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CurrentTrends

Point of No Returns

By Rieva Lesonsky
February 5, 2024
1 Mins read
Last week, I hinted at a new survey that noted how important free returns are to consumers. I wanted to share more…
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CurrentMarketing

18 Simple but Impactful Business Strategies Used by Small Businesses

By Brett Farmiloe
February 5, 2024
10 Mins read
In the quest for growth and success, small businesses often seek strategies that are both simple and effective. We’ve gathered insights from…
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CurrentMarketing

Growing Your Business & Boosting Sales With Public Relations

By Catriona Harris
February 1, 2024
3 Mins read
There is a common misconception that public relations, or PR, is only for large corporations and globally recognized brands with sizable marketing…
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CurrentMarketing

Crafting Immersive Brand Experiences: Strategies for Interactive Workshops and Classes

By Ray Sheehan
January 31, 2024
4 Mins read
In a bustling world saturated with information, small businesses seek genuine connections with their customers, and interactive workshops present an opportunity to…
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CurrentMarketing

Why and How to Give Free Product Samples to the Media

By Danielle Gober
January 31, 2024
4 Mins read
If your small business offers a consumer product, then chances are you already know how important good reviews are. Without these, customers…
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CurrentStartup

From Risk to Reward: 4 Tips For Navigating the World of Franchising

By Seth Lederman
January 30, 2024
4 Mins read
Franchising, a time-tested model for business growth and economic resilience, has long appealed to entrepreneurs and investors alike. Even amidst the ongoing…
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CurrentManage

Management Losing Direction? 5 Quick Tips to Get Things Back on Track

By Kara Masterson
January 30, 2024
3 Mins read
Running a business can be challenging and overwhelming, but it’s essential to maintain focus and stay on track in order to achieve…
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CurrentTechnology

15 Approaches to Enhance Cybersecurity in Small Businesses

By Brett Farmiloe
January 29, 2024
7 Mins read
In the digital age, enhancing cybersecurity is crucial for small businesses, so we’ve gathered insights from CEOs, directors, and other experts to…
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CurrentTrends

Products, Prototypes and Tech, Oh My! Innovation and the Robust Year Ahead

By Rieva Lesonsky
January 29, 2024
2 Mins read
Every January, the New Year typically gets off to a strong start with major conferences and meetings. Let’s look at two that…
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CurrentTechnology

3 Tech Priorities for Every Growing Business in 2024

By Kelly Vincent, QuickBooks
January 29, 2024
3 Mins read
2023 was challenging year for growing businesses, with high inflation and interest rate increases creating new hurdles to overcome. With hiring slowing,…
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