CurrentMarketingHow Growing Your Brand Actually Works — A PR Expert Weighs In By Chan Desai January 2, 2024 3 Mins read Branding is the reason why people choose to buy one product over another and why they become loyal customers of one company… Read more
CurrentMarketing6 Spam Words to Avoid in Your Email Marketing Campaigns By Kristin Mortis December 28, 2023 6 Mins read Spam folders ignite fear in marketers as 45% of the emails end up there. The goal is to avoid spam trigger words… Read more
CurrentMarketingHow to Get Your Company on the Radio Without Paying for Advertising By Dave Purdy December 28, 2023 5 Mins read Getting valuable airtime on local radio doesn’t require shelling out big advertising dollars. With a smart strategy and community-focused content, your small… Read more
CurrentMarketingTips for Announcing Bad News By Thomas Mustac December 27, 2023 3 Mins read As a small business owner, you’ve likely already learned the importance of communicating good news, such as your brand’s launch, a product… Read more
CurrentMarketing5 B2B Marketing Trends for 2024 By Jordan Buning December 27, 2023 5 Mins read This time a year ago, marketers planning their 2023 marketing budgets were bracing for a recession. A common motto might have been… Read more
CurrentMarketingLocal SEO and Remote Freelancers: Creating Unexpected Success for SMBs in 2024 By Marc Pickren December 26, 2023 4 Mins read With the avalanche of new standards and updates from Google and an endless parade of possibilities that AI is ushering in, we… Read more
CurrentMarketing7 Important Reasons to Cater Your Business to Consumer Needs By Shaina Denny December 21, 2023 4 Mins read Tailoring your business to the consumer isn’t just a savvy move; it’s a must for staying relevant within the industry. When you’re… Read more
CurrentMarketingNavigating Growth Challenges for Small Retailers By Chris Timmer December 21, 2023 4 Mins read Starting a retail business is a breeze–handling growth poses challenges. Entrepreneurs can tap into over 400 marketplaces to build a brand and… Read more
CurrentMarketingUnwrapping Small Business Digital Marketing Potential During the Holiday Season By Amy Jennette, GoDaddy December 20, 2023 4 Mins read According to a recent GoDaddy Venture Forward survey, 42% of US small businesses stated the top challenge in starting a business was… Read more
CurrentMarketingDeck Your Brand's Halls with These Holiday Social Media Tips By Pamela Foley December 20, 2023 2 Mins read During the holiday rush, with its festive atmosphere and shopping sprees, effective social media marketing is key for brands to stand out… Read more