Growing Your Business & Boosting Sales With Public Relations
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There is a common misconception that public relations, or PR, is only for large corporations and globally recognized brands with sizable marketing…
Crafting Immersive Brand Experiences: Strategies for Interactive Workshops and Classes
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In a bustling world saturated with information, small businesses seek genuine connections with their customers, and interactive workshops present an opportunity to…
Why and How to Give Free Product Samples to the Media
4 Mins read
If your small business offers a consumer product, then chances are you already know how important good reviews are. Without these, customers…
7 Best Uses of OCR Tools in Digital Marketing
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If you want to succeed in digital marketing, you need to be efficient. Optical Character Recognition (OCR) is one of the top…
Inclusive Marketing Strategies: Reaching Diverse Audiences Authentically
4 Mins read
In the ever-evolving landscape of marketing, businesses are recognizing the importance of inclusivity in their strategies. As the world becomes more interconnected,…
How to Pull Out A Successful Campaign With Influencer Gifting
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In 2022, small businesses and brands shelled out $16.4 billion to fund influencer marketing campaigns. A study in the Harvard Business Review…
New Year, New Logo: How SBOs Can Express Their Creative Identity in 2024
3 Mins read
For small businesses, identity is everything. From tone and messaging to website design, and even color palette, how you choose to show…
How to Find the Right Spokesperson for Your Organization
4 Mins read
In the dynamic landscape of public relations and organizational representation, the selection of a spokesperson stands as a pivotal decision with far-reaching…
Have You Figured Out These Corporate Event Logistics?
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Organizing a corporate event can be a daunting task, especially if you have never planned one before. It takes careful planning, attention…
15 Effective Ways Small Businesses Can Leverage Local SEO
8 Mins read
Small businesses can gain a significant edge by mastering local SEO, and to uncover the most effective strategies, we’ve gathered insights from…
