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306 posts

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Marketing

CurrentMarketing

How to Equip Any Employee to Deliver a Showstopping Presentation

By James Micklethwait
July 17, 2024
3 Mins read
In the modern era of work, a great presentation is more than simply a ‘nice to have.’ They can be the primary…
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CurrentMarketing

How Second-Hand Shopping is Unintentionally Driving Sustainable Fashion

By Georgia Leybourne
July 17, 2024
3 Mins read
A quiet revolution is taking place in a world increasingly defined by fast fashion and fleeting trends. Gen Z and Millennials are…
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CurrentMarketing

Why Making it Easier for Subscribers to Cancel is a Winning Subscription Strategy

By Kim Courvoisier
July 16, 2024
5 Mins read
I recently came across an article titled “Subscriptions are hard to cancel and easy to forget by design” by NerdWallet that throws…
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CurrentMarketing

The Essential Trio for Small Business Branding: Purpose, Vision, and Mission

By Bill Maday
July 15, 2024
3 Mins read
When you start a small business, the last thing on your mind is sitting down, and having a long think about your…
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CurrentMarketing

Scaling Up: 6 Survey-Backed Strategies for Small Business Growth

By Joaquim Lechà
June 27, 2024
3 Mins read
A small business is at the heart of every community and a driving force of our economy. Small businesses employ 62 million…
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CurrentMarketing

CRM for Everyone

By Brian Moran
June 27, 2024
3 Mins read
At the latest Zoholics conference in Austin, Texas, Zoho unveiled a groundbreaking initiative, “CRM for Everyone.” This announcement marks a significant shift…
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CurrentMarketing

Innovative Approaches to Branding and Marketing

By Nina C. Sumner
June 26, 2024
3 Mins read
How do great brands grow and thrive in an ever-competitive market? Last year, brand spending on marketing hit the half-trillion mark in the…
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CurrentMarketing

14 Cost-Effective Strategies for Maximizing Digital Advertising Impact for Small Businesses

By Brett Farmiloe
June 25, 2024
8 Mins read
In the ever-evolving landscape of digital advertising, small businesses must be strategic to maximize impact on a shoestring budget. We’ve compiled insights…
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CurrentMarketing

How to Improve Public Speaking Skills, and Why It Helps Your Business

By Cora Gold
June 20, 2024
4 Mins read
Public speaking is an essential skill in any small-business owner’s arsenal. Articulation is helpful when speaking with clients, addressing your team during…
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CurrentMarketing

6 Factors That Can Make or Break Your Business's Online Success

By Addy Reeds
June 13, 2024
2 Mins read
For small business owners and entrepreneurs, online success is no longer optional—it’s essential. With the rapid advancement of technology and the increasing…
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