B2B Buyers Are Changing. Here’s How Marketers Can Keep Up
4 Mins read
In 2019, an annual Salesforce survey found that 69 percent of business buyers expected an Amazon-like buying experience from vendors and 72…
How to Improve Your Video Marketing Strategy: 3 Tips
2 Mins read
By now, most businesses have seen the statistics that show video marketing resonates more deeply with customers. If you haven’t, here are…
4 Ways Gift Cards Help Your Small Business Grow
2 Mins read
Responding to the COVID-19 crisis continues to require a lot of creativity. Many restaurants have had to pivot to curbside pickup and delivery-only service,…
5 Secrets to Personal Branding
3 Mins read
In my book How People Become Famous, I analyze the recipes for success of twelve personalities – the “Geniuses of Self-Marketing” –…
How a Simple “Video Shoot” Can Get Legally Complicated
3 Mins read
“I’m a video photographer who, up until now, has specialized in shooting weddings, bar mitzvahs, and other ‘celebration’ type events. A local…
