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305 posts

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Marketing

CurrentMarketing

Why and How to Give Free Product Samples to the Media

By Danielle Gober
January 31, 2024
4 Mins read
If your small business offers a consumer product, then chances are you already know how important good reviews are. Without these, customers…
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CurrentMarketing

7 Best Uses of OCR Tools in Digital Marketing

By Umar Rashid
January 23, 2024
4 Mins read
If you want to succeed in digital marketing, you need to be efficient. Optical Character Recognition (OCR) is one of the top…
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CurrentMarketing

Inclusive Marketing Strategies: Reaching Diverse Audiences Authentically

By Ava Jones
January 22, 2024
4 Mins read
In the ever-evolving landscape of marketing, businesses are recognizing the importance of inclusivity in their strategies. As the world becomes more interconnected,…
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CurrentMarketing

How to Pull Out A Successful Campaign With Influencer Gifting

By Amanda Webster
January 18, 2024
4 Mins read
In 2022, small businesses and brands shelled out $16.4 billion to fund influencer marketing campaigns. A study in the Harvard Business Review…
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CurrentMarketing

New Year, New Logo: How SBOs Can Express Their Creative Identity in 2024

By Shayne Tilley, VistaPrint
January 17, 2024
3 Mins read
For small businesses, identity is everything. From tone and messaging to website design, and even color palette, how you choose to show…
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CurrentMarketing

How to Find the Right Spokesperson for Your Organization

By Mark Kaley
January 16, 2024
4 Mins read
In the dynamic landscape of public relations and organizational representation, the selection of a spokesperson stands as a pivotal decision with far-reaching…
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CurrentMarketing

Have You Figured Out These Corporate Event Logistics?

By Kara Masterson
January 16, 2024
4 Mins read
Organizing a corporate event can be a daunting task, especially if you have never planned one before. It takes careful planning, attention…
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CurrentMarketing

15 Effective Ways Small Businesses Can Leverage Local SEO

By Brett Farmiloe
January 15, 2024
8 Mins read
Small businesses can gain a significant edge by mastering local SEO, and to uncover the most effective strategies, we’ve gathered insights from…
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CurrentMarketing

Sharing Complex Content Through Storytelling

By Amanda Reseburg
January 15, 2024
4 Mins read
When creating written content, tackling complex or niche topics can be challenging. You want your content to resonate with a wide audience,…
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CurrentMarketing

Top Tips for Choosing and Maximizing the Value of Your Domain Name

By Matt Overman
January 8, 2024
4 Mins read
Choosing the right domain name is crucial for your business when establishing your online presence. While cost considerations are important, finding value…
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