Super Saturday Still Matters, But the Real Holiday Surge May Come After
2 Mins read
Retailers are looking forward to Super Saturday, which is tomorrow (12/20). But will it be as lucrative as anticipated? Likely yes. The…
A Practical Guide to Using AI for Content Marketing and SEO—Without the Hype
2 Mins read
For many small business owners and solopreneurs, AI feels like it’s moving faster than their ability to keep up. New tools, new…
Prediction 2026: Citizen Developers Will Reshape How Small Businesses Compete
7 Mins read
In 2026, one of the most powerful trends transforming small businesses won’t be a new CRM, AI chatbot, or marketing platform, but…
4 Reasons Why Your Small Business Should Consider a Podcast
4 Mins read
The following is a lightly edited excerpt from Chapter 1 of Ray and Steve’s new book, Podcasting for Small Business. To podcast,…
It’s “Go-Time” for Holiday Sales
3 Mins read
As you read this, millions of Americans are getting ready to spend money—hopefully in your stores and restaurants and on your websites….
Why Magical Gift Card Moments are a Must for Businesses this Holiday Season
4 Mins read
What’s one thing consumers see more of during the holidays than sweaters, snowmen, or ornaments? That’s right, gift cards. They’re in the…
Intentional Gifting: The Thoughtful Trend Warming This Holiday Season
2 Mins read
This holiday season, shoppers are shifting toward giving fewer, more meaningful gifts that truly reflect recipients’ values and lifestyles. Eco-friendly, thoughtfully designed…
When Business and Marketing Chaos Becomes Scary: How to Streamline for Success
2 Mins read
Most small and mid-size business (SMBs) owners aren’t marketers by trade. Taking on marketing tasks while simultaneously running your business can be…
Prep for Busy Season: 5 Tips to Make Your Packages Stand Out This Season
3 Mins read
The holiday season transforms ordinary shipping boxes into vehicles of anticipation. For small business owners, this presents a critical opportunity to alter…
Balancing Influence: How to Build Trust in Paid Promotions in the Age of Savvy Consumers
3 Mins read
Influencer marketing isn’t new to brands, but companies must think strategically about how they want to use influencers in their marketing plans. As…
