The Psychology of Reviews - Why Negative Reviews Aren't So Bad
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Reviews are necessary in assessing provided services for any company in this social media era, where your products and services can be…
10 Essential Points to Consider When Coming Up With Your E-commerce Marketing Strategies
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In light of the recent quarantine restrictions brought about by the pandemic, aggressive marketing strategies were at play as the world transitioned…
B2B Buyers Are Changing. Here’s How Marketers Can Keep Up
4 Mins read
In 2019, an annual Salesforce survey found that 69 percent of business buyers expected an Amazon-like buying experience from vendors and 72…
How to Improve Your Video Marketing Strategy: 3 Tips
2 Mins read
By now, most businesses have seen the statistics that show video marketing resonates more deeply with customers. If you haven’t, here are…
4 Ways Gift Cards Help Your Small Business Grow
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Responding to the COVID-19 crisis continues to require a lot of creativity. Many restaurants have had to pivot to curbside pickup and delivery-only service,…
5 Secrets to Personal Branding
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In my book How People Become Famous, I analyze the recipes for success of twelve personalities – the “Geniuses of Self-Marketing” –…
How a Simple “Video Shoot” Can Get Legally Complicated
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“I’m a video photographer who, up until now, has specialized in shooting weddings, bar mitzvahs, and other ‘celebration’ type events. A local…
