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Trends

CurrentTrends

Shopping Habits of Gen Z

By Rieva Lesonsky
August 25, 2025
3 Mins read
Generation Z is now a “formidable force in the retail world,” according to the US Gen Z and Millennial Online Shopping Behaviors…
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CurrentTrends

Taylor Swift’s Marketplace Power Unleashed

By Rieva Lesonsky
August 18, 2025
2 Mins read
Whether you’re a Swiftie or not, you cannot deny the power Taylor Swift commands in the marketplace. And that power is about…
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CurrentTrends

Consumer Spending Shows “Modest Growth” in July

By Rieva Lesonsky
August 11, 2025
2 Mins read
The Fiserv Small Business Index for July 2025 shows that consumer spending ticked up in July (up 1% from June), “reversing a three-month…
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CurrentTrends

Just In: Retirement Solutions, Training Camp, and Shipping Summit for Entrepreneurs 

By Rieva Lesonsky
August 4, 2025
3 Mins read
I literally receive hundreds of emails every day announcing new programs and tools for small business owners, and this week I thought…
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CurrentMoneyTrends

How are Small Businesses Navigating the “Roller Coaster” Economy?

By Rieva Lesonsky
July 28, 2025
3 Mins read
Two recently released surveys reveal the almost dizzying state of the small business economy. BizBuySell is just out with its Insight Report…
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CurrentTrends

A New Generation of Homeowners

By Rieva Lesonsky
July 21, 2025
3 Mins read
Despite what many of us have heard about the unaffordability of homes for younger generations, CNN says that “many in Generation Z…
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CurrentTrends

Retailers Feel the Heat as Tariffs Slow E-Commerce Growth

By Rieva Lesonsky
July 14, 2025
3 Mins read
This week, the president announced new tariff policies that may or may not go into effect on August 1. But Chain Store…
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CurrentTrends

Why We Must Support Small Businesses

By Rieva Lesonsky
July 7, 2025
3 Mins read
The Small Business Now report, released this spring from Constant Contact, a digital marketing and automation platform, focused on “What Consumers Really Think and Feel…
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CurrentTrends

Is Brand Loyalty Dead?

By Rieva Lesonsky
June 30, 2025
2 Mins read
Earlier this month, Klaviyo’s now monthly “Consumer Pulse” blog (for June 4th) looked at whether higher consumer prices were impacting customer loyalty….
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CurrentTrends

LGBTQ Businesses On the Rise

By Rieva Lesonsky
June 23, 2025
2 Mins read
Happy Pride Month! There are many things to celebrate this month, including this—25 years after Pride Month was officially established, LGBTQ business founders…
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